Nike has reached through the Golden Arches for its next head of communications.

On Monday, the sports giant named Michael Gonda, former chief impact officer for North America at McDonald’s, to become its executive vice president and chief communications officer. He will assume the position formerly held by KeJuan Wilkins, who left Nike in March, about six months after Elliott Hill became chief executive officer.

Wilkins reportedly resigned for personal reasons and Gonda will officially join Nike on July 7 and report to Hill.

In this position, Gonda will lead global communications for Nike, overseeing all facets of the communications strategy, including storytelling, corporate and brand reputation, issues management, and employee engagement. He will also become a member of the company’s senior leadership team.

This rounds out Hill’s executive team that will be charged with moving the company forward, according to sources. The leadership team includes Venkatesh Alagirisamy, chief supply chain officer; Thomas Clarke, chief growth initiatives officer; Muge Erdirik Kogan, executive vice president and chief technology officer; Matthew Friend, executive vice president and chief financial officer; Nicole Graham, chief marketing officer; Treasure Heinle, executive vice president and chief human resources officer; Rob Leinwand, executive vice president and chief legal officer; Phil McCartney, executive vice president and chief innovation, design and product officer; Ann Miller, executive vice president of sports marketing; Amy Montagne, president of Nike, and Craig Williams, president of geographies and marketplace.

“Michael is a deeply strategic, emotionally intelligent, purpose-driven leader who understands the power of storytelling to move both brands and people,” said Hill. “His vision for driving impactful communications, his instinct for building high-performing teams, and his ability to form authentic connections will help Nike amplify the voice of sport and athletes around the world in bold and meaningful ways. I’m confident he’s the right leader for us as we put Nike back at the center of sport, and our team is excited for the vision and leadership he brings.”

At McDonald’s, Gonda also served as chief communications officer, where he was in charge of communications, public affairs, sustainability, community engagement and philanthropy for the company’s largest markets. He also served on the global senior leadership team for that company.

“Nike has always been more than a brand — it’s a storyteller, a cultural force, and a catalyst for belief,” said Gonda. “I’m deeply honored to join a company that has shaped how people see themselves and the world around them, and am humbled to help Nike tell the stories that matter, connect even more deeply with athletes and communities, and write the next ambitious chapter with Elliott and this team.”

Prior to McDonald’s, Gonda held senior leadership positions at Chobani and communications agency Weber Shandwick. He is an avid runner and has lived across the U.S. as well as in Kenya and China.

Gonda’s appointment is just the latest change at the sports brand. Last week the company said that its head of innovation, John Hoke, would be retiring from his position. Just weeks before that, it said Heidi O’Neill, president of consumer, product and brand, would also be exiting.

Hill was lured out of retirement to rejoin Nike last October and has been instrumental in orchestrating massive changes within the organization, ranging from the executive team to distribution and pricing.

In the company’s third-quarter earnings call in March, Hill was vocal about how Nike needs to be more innovative and also reduce the amount of product available in the market. During the call, he said Nike’s new priorities will be centered around five fields of play: running, basketball, football, training and sportswear; three countries: the U.S., China and the U.K., and five cities: New York, Los Angeles, London, Beijing and Shanghai.

The company also revealed that it was returning to Amazon after a six-year hiatus and would be raising prices on both footwear and apparel in response to tariffs.

These major moves are an answer to criticism that Nike had lost its edge to competitors such as Hoka and On, particularly in the footwear space.

While the company is making some progress, there’s still a lot of work to do. Net income in the third quarter was $794 million, down 32 percent from $1.2 billion in the year-ago period. Net sales in the period were $11.3 billion, down 9 percent from $12.4 billion, on a reported basis, compared to the prior year.