
Photo: Courtesy of Ossou
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These are the stories making headlines in fashion on Wednesday.
Fforme founder launches Ossou
Fforme founder Nina Khosla and Erede founder Talia Shuvalov teamed up to launch Ossou, a new women’s ready-to-wear brand aiming to “elevate the foundation of a modern wardrobe.” Ossou is derived from the word “bone,” and Khosla and Shuvalov will serve as the label’s creative directors. Ossou features jackets, shirting, knits, jeans and more inspired by Western landscapes. With prices ranging from $295 to $1,295, the collection is available now at ossou.com. {Fashionista inbox}
Victoria’s Secret delays earnings release after security incident
Victoria’s Secret is postponing its first quarter 2025 earnings release following a security incident involving the company’s information technology systems on May 24. Victoria’s Secret temporarily shut down its corporate systems and e-commerce website on May 26. The website was restored on May 29, and the brand is working to restore full access to corporate systems. The company said the incident did not impact its financial results for the first quarter of fiscal 2025, but the restoration process prevented employees from accessing certain systems and information needed to support the release of its results. {Victoria’s Secret}
Madhappy opens NYC flagship
Madhappy New York. Photo: Courtesy of Madhappy
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Madhappy is opening its first flagship in New York City. The 1,800 square-foot space features the brand’s signature blue dyed concrete, brushed aluminum, ceramic tile and Douglas fir. Madhappy’s café concept Pantry will open within the store, with a selection of culinary partners like Hotel Drugs, Sofreh and Toms Juice forming a collaborative menu offered daily. The brand created limited-edition capsules available exclusively in-store, with pieces featuring the New York Yankees, the New York Mets and Lucali Pizza. Madhappy New York will open on June 7 at 207 Mulberry St. and operate hours between 11 a.m. to 6 p.m. Monday through Friday, and 11 a.m. to 5 p.m. on Sunday. {Fashionista inbox}
Frame and Sotheby’s launch capsule collection
Frame x Sotheby’s. Photo: Sean Thomas/Courtesy of Frame
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Frame and Sotheby’s joined forces on a 31-piece collection that merges high fashion with Sotheby’s heritage and draws inspiration from the Upper East Side as well as the 1980s. The collection includes preppy menswear and womenswear, such as navy blazers, argyle sweaters, Oxford button-downs, retro tees, sweatshirts, pajamas and cashmere sweaters. The collection, which ranges from $43 to $1,298, is available in Frame’s 16 stores, at frame-store.com and at Sotheby’s locations in New York, London, Paris and Hong Kong. Above, see the collection’s campaign photographed by Sean Thomas and featuring auctioneer Kimberly Pirtle and Sotheby’s SVP Ashkan Baghestani. {Fashionista inbox}
Why tariffs haven’t led to soaring prices — yet
Fashion labels of every size are being forced to rethink their pricing strategies amid fluctuating tariffs imposed by Donald Trump. Some brands have opted for blanket price hikes (E.l.f. Beauty announced a $1 across-the-board increase), while others are holding the line by not yet passing the cost of tariffs onto the consumer. The highest tariffs won’t go into effect until July, and a U.S. trade court has since ruled some tariffs unconstitutional. {Business of Fashion/paywalled}
Homepage photo: Courtesy of Ossou
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