How Israeli Footwear Firms Are Being Impacted by Conflict With Iran


As the conflict between Israel and Iran continues, global supply chains are starting to feel the heat — and the situation is also disrupting logistics for Israeli firms as well as retail operations.

Tammuz Group posted on LinkedIn that an “Iranian ballistic missile struck a residential building located close to both our offices and our home,” noting that “damage to property is extensive, including to our own premises.”

The Tel Aviv-based distributor owns its logistics center and said it can “collect and distribute over 15,000 different items each day.” It works with footwear brands such as Hoka, Crocs, and Hey Dude, among others.

Because of the ongoing security situation, Tammuz said “all of our stores and offices nationwide remain closed as we continue to prioritize the safety and well-being of our people.”

Other companies’ operations are impacted too. Source Tactical Gear, Israel’s largest tactical gear manufacturer and exporter, said on its website that “longer processing times and shipping are expected.”

The Azrieli Group, which operates shopping malls across Israel, did not respond to a query via email. A Bloomberg story on Sunday said shops and restaurants are closed.

The IDF (Israeli Defense Forces) Home Front Command issued an alert two days ago for residents to ensure they are close to bomb shelters, and also banned gatherings, with schools and workplaces to remain closed. The ban is in effect through Tuesday night, after which the Home Front command will make an assessment on the next steps to take.

Ayelet Lax Levy, president of U.S. operations at Naot, said offices and operations in Israel have been impacted. “We are continuing to operate, however, in a more limited capacity,” she said. “Some of our team members have had their homes hit, and we are prioritizing everyone’s safety and well-being. The small teams that are [working] are making sure we continue to get production to the market.”

Levy said everyone is following government protocol to stay safe.

As for operations in the U.S., she said the company is moving to a new and larger warehouse and offices to accommodate for planned growth. “We just received a very large sea shipment and have a few more on the way. We have also opened up production in Mexico, Portugal and Italy, and this production should start flowing in within the next month,” Levy said. “While we may have a slight delay in production in the next few weeks from Israel, we don’t expect the delay to last too long. There is a temporary hold on goods coming into Israel, which is impacting our supply chain. However, we are also expecting to be earlier in fall deliveries this year than last.”

Levy said the expectation is that the conflict could last for at least another week or two. “But they’re still getting our samples to us and getting an air freight out, hopefully, by early next week,” she said. “They’re finding ways — they’re very resourceful over there, and they are making things happen.”

Last Thursday, U.S. Secretary of State Marco Rubio was quick to note that the U.S. was not involved in any “strikes against Iran,” adding that “Israel advised us that they believe this action was necessary for its self defense.” Iran has canceled the next round of nuclear-program talks with the U.S., following Israel’s strikes, which was to have commenced this past Sunday.

Reports on Monday, the fourth day of the conflict, indicate that Iran had called for U.S. pressure on Israel for a ceasefire. U.S. President Donald J. Trump has advocated on his social media platform Truth Social that “Iran and Israel should make a deal.”

Meanwhile, the Group of Seven summit began on Monday in Canada. An Associated Press report said world leaders at the summit were “scrambling” to de-escalate the conflict between Israel and Iran, while Trump reiterated his call for the two nations to begin negotiations.



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