The fascination between fashion and the world of cycling is far from new. Although still not as largely explored and leveraged as other sports gaining heat – yes, F1, we’re looking at you – through the years biking and its different variations have garnered many fashion fans, led by London’s legendary Paul Smith and the folks at Pitti Uomo, which just closed an edition themed Pitti Bikes. 

Add Massimo Giorgetti to the bunch. It’s hard to find a subculture the designer hasn’t explored: with his knack for exploring social shifts, the rise in popularity of bike life in all its forms – from finance bros commuting on two wheels in the city to BMX athletes – couldn’t go unnoticed by him.

Giorgetti tapped into the activity first hand, mountain biking his weekends away. Pictures taken with his iPhone during those sessions at high altitude were reworked and repurposed as flashy prints defining his men’s spring 2026 collection – an ode to the sport but also the community and lifestyle around it.

“I wanted to capture my passion and the one of a generation of youth for it,” he said. This included the 24.7 Fastlife collective of acrobatic bikers, who made a cameo in the look book images next to models in slogan t-shirts and sweaters nodding to the Tour de France’s yellow jersey and the pink one of the Giro d’Italia race.

A cheekiness and sense of irony permeated other unfussy pieces, such as tees printed with bicycle pumps or embroidered with the “Ride Hard” statement; shirts printed with the sketch of a menacing kitty on a bike, and cargo pants whose bulky pockets were shaped as bike seats or bottle cages. 

To evoke active life outdoors, Giorgetti relied on technical mesh and nylon separates, raw-cut detailing, denim treated to mimic grass stains and dirt and knitwear bleached for a sun-soaked effect. He didn’t leave the corporate biking types behind as he retooled tailoring with sporty touches, such as adding contrasting profiling to a sartorial suit to give it a technical tracksuit vibe.