Bally has been linked to sports since the beginning of the Swiss brand, in 1851. Technical footwear has long played a role, too, including Bally’s first tennis shoe in 1937, along with various shoes made for horse riding and golf, and the hiking boots used in the 1950s for the first ascent of Mount Everest. Today’s Tennis collection for spring 2026 nodded to that history with a mixture of tradition and reinterpretation. Its starting point was the Competition sneaker, originally launched in 1983, now reissued to become more contemporary and sleek, as a celebration of a shoe worn by the Swiss 1992 French Open champions.

This Tennis collection—designed by the internal creative team—was not conceived for playing, but instead as an homage to the aesthetics of the sport, which were also evoked through the clothes. The preppy proposals were presented in a white, red, and blue palette that explored late 1930s silhouettes with ample white pants, blue blazers, and spongy polos. The sweatshirts were more ironic, with tennis-related patches and vintage-inspired logos. Knitwear was an off-duty reinterpretation of braided twin-sets. An archival print of small tennis balls was widely used—also in a bright green accent—for short-sleeved shirts and lightweight scarves; the white and burgundy Bally ribbon was reprised, especially for accessories.

Retro travel bags, themed canvas totes, and shoulder strap bags in perforated leather—the Bally signature Beckett model—were among the main accessories, together with more playful ones such as the cylindrical (and unconventional) clutch, the racket holder and a micro-tennis-ball-shaped keychain.