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Ideo
Headquarters: New York, NY
E-commerce: ideoskincare.com
Social Media: Instagram / TikTok / Facebook

What: A luxury skin-care brand applying brain science to skin science by teaching cells to “‘remember’ their youthful functions.”

Price Range: $95-$135

Founders: Andrew Shemin and Dr. John Blass

Origin Story: Nobel-nominated neurochemist Dr. John Blass was researching the causes of Alzheimer’s disease and formulated the R•G•M Complex, which focuses on “rejuvenating brain cells through boosting mitochondrial metabolism.” Dr. Blass’s wife faced a stubborn scar post-surgery, and he hypothesized that if his formula could rejuvenate brain cells, it might do the same for skin cells. He adapted the R•G•M Complex into a topical version, substituting glucose with antioxidants to create the R•M•A Complex™. When applied to his wife’s scar, it healed within weeks, proving the concept that cells could be taught to “remember” their youthful functions.

Stockists: Amazon, Thompson Chemists

Hero Product: Skin Memory Serum ($135)

PR Representation: MBA Partners

How to get in contact: info@ideoskincare.com

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