MILAN — When researching for her new collection, Alanui’s creative director Carlotta Oddi found a kindred spirit in Amelia Earhart. The first female aviator to fly across the Atlantic, her adventurous life, fearlessness and sense of style inspired Oddi’s creative process for fall 2025.

“She’s a symbol of freedom, independence and courage, all values that resonate with Alanui’s own DNA. Plus she’s been a pioneer also in fashion, as she created her own clothing line,” Oddi said during a preview. The muse naturally clicked also with Alanui’s globe-trotting nature and its crafty designs, known for expressing Oddi’s own escapist approach and evoking her seasonal traveling themes or mystical inspirations. 

Only this time, Oddi didn’t focus on a specific destination but nodded to Earhart’s travels around the world by embarking on an imaginative trip across different locations and cultures — an excuse also to explore a variety of knitting techniques and textile blends in the collection. 

“We wanted to convey that sense of discovery with an itinerary that goes from Hawaii to the grungy vibes of Seattle or glamour of New York, passing through the desert landscapes of Texas or stretching to the icy ones of Iceland — all reinterpreted through our own filter,” Oddi said.

The brand’s signature high-definition cardigans came depicting Hawaiian islands and secluded bays, making for beautiful pieces that could double as wearable postcards. Palms, ocean waves and hibiscus flowers were also recurrent motifs popping on cashmere and wool styles — ranging from a coat to a crewneck knit — as well on a lighter wool and silk shirt and pants. 

A decisive change of scenery marked knitted designs nodding to Western iconography through deserts, cowboys and horses, with the aesthetic reinforced by fringes galore throughout the collection, including those on leather jackets that expanded the Alanui fashion lexicon. Speaking of jackets, the Remember Me style introduced last year continued to charm for both women’s and men’s even in the new wool version embroidered with palms and flowers. 

Showing further range, Oddi played with grunge references with brushed wool striped sweaters, multicolor knits and patchwork iterations, which were styled with denim separates in a leopard jacquard motif or with a lived-in effect. She also proved she can do solid colors justice by playing with textures: sequined yarns and glimmering effects added a glam twist to black cardigans, bras and crochet skirts, while cream options patchworking different knitted techniques stood out for their artisanal mood. 

Rounding out the collection, a capsule dedicated to another aviator and writer Antoine de Saint-Exupéry saw “The Little Prince” character depicted on the brand’s staple frayed cardigan and a crewneck featuring its distinctive bandana motif.

As reported, Oddi, along with sibling and Alanui’s chief executive officer Nicolò, recently bought back the stake held by New Guards Group, or NGG, in the high-end knitwear brand they launched in 2015, regaining full control of the company. NGG first invested in Alanui in 2017.

The fall 2025 line, which was already presented to buyers but has been unveiled now with a see now, buy now timing, offered the Oddis encouraging signs that they are moving in the right direction, as the CEO said sales of the collection were up 15 percent over the spring 2025 collection.

Starting from the upcoming spring 2026 collection, Alanui men’s and women’s lines will be directly distributed by the brand from a Milan-based showroom.