Panera Launches Mac and Cheese Lip Balm with Holler and Glow


Holler and Glow just shrunk a comfort meal into a bite-sized lip product duo.

For its first collaboration, the drugstore beauty brand partnered with the casual dining franchise Panera Bread to launch S’Mac and Cheese Lip Balms, inspired by its fan-favorite menu item: mac and cheese in a bread bowl. Infused with vitamin E and notes of the hearty meal, the spherical lip products emit the unmistakable aroma, as if the food itself had touched the lips.

“These iconic flavors were too irresistible not to turn into scented lip balms,” said Thea Green, Holler and Glow founder. “We always like to surprise and delight our consumers with the unexpected, and a mac ’n’ cheese and bread scented lip balm certainly does just that.”

Holler and Glow teamed up with Panera for its first collaboration, launching S’Mac and Cheese lip balms.

Noah Fecks

While you don’t have to be a Panera regular to purchase the product, Green said the balm was created with the Panera-obsessed customer in mind and someone who knows and appreciates the richness of the actual dish.

“We see the ideal customer of the collaboration to be a huge Panera Bread fan who is obsessed with these iconic menu items,” Green told WWD. “We also think this is the perfect gift to give to that one person you know who loves the Panera Bread brand a lot. So, either an ultimate fan or someone gifting to the ultimate fan in their life.”

The spherical products are inspired by Panera’s signature mac ‘n’ cheese bread bowl.

Noah Fecks

Despite the unique flavor profile of the balms, the product is fit for everyday use — morning, day and night. “Whilst the lip balms have those iconic mac ’n’ cheese and bread scents to them, they still work as a functioning lip balm. Formulated with vitamin E to hydrate and nourish your lips, you can use these lip balms as an everyday essential, with their compact packaging, you can always carry one with you on the go and then keep one at home so to always keep your lips topped up with both scents whilst adding that nourishing and glossed effect all summer long,” Green said.

Green founded Holler and Glow in 2017, 18 years after launching her first beauty venture, Nails Inc. From the beginning, Holler and Glow has established itself as a presence in the cosmetics mecca, with its finger on the pulse of modern-day trends. Products across skin care, makeup and fragrance, priced between $5 and $18 and sold at major retailers, are extensions of buzzy TikTok fixations such as body butter and glowy skin tint.

The $8 Panera lip balm is now available to purchase on Amazon and the Panera Shop website.



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