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Woro Beauty
Headquarters: Miami, FL
E-commerce: worobeauty.com
Social Media: Instagram

What: A skin-care brand founded by siblings Nicole and Moises Woroszylski that currently offers a mineral SPF 40+ sunscreen. 

Price Range: $52

Founders: Nicole and Moises Woroszylski

Origin Story: As the children of a dermatologist, Nicole and Moises Woroszylski always considered skin care a part of their lives. Growing up, they witnessed firsthand the power of intentional skin care, but also the overwhelming, complicated routines, over-promising formulas and products that felt clinical but not indulgent.

The Woroszylski siblings launched Woro Beauty in 2025 to blend their “legacy of skin-care knowledge with a modern, elevated approach to beauty.” Every product is designed to be clinically backed and effective, yet minimal and effortless to use. Woro Beauty’s hero product SPFortless, a multitasking daily sunscreen, merges broad-spectrum mineral sun protection with deep hydration and antioxidant defense.

Hero Product: SPFortless Daily Defense Broad Spectrum SPF 40+ Mineral Sunscreen ($52)

How to get in contact: hello@worobeauty.com

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