
Photo: Cheng Xin/Getty Images
These are the stories making headlines in fashion on Tuesday.
Shopify limits power on AI bots
Shopify has included a warning in its code to limit the power agentic AI bots have within its system. The code tells bots what they can or can’t do, and merchants have the ability override AI agents during the checkout process. The change isn’t to reject using AI, but to set “early boundaries between controlled integration and unregulated automation,” Modern Retail’s Allison Smith wrote. {Modern Retail/paywalled}
Why the modest fashion market is facing contradictions
Modest fashion brands are struggling to deal with the market amid the tense political state of the world. The rise of quiet luxury has led to the popularization of conservative dressing; however, at the same time, many modest fashion brands and consumers are facing Islamophobic discrimination. Experts advise brands to offer a variety of modest clothing and to be appropriate and strategic when marketing to Muslim consumers versus non-Muslim conservative shoppers. {Vogue Business/paywalled}
LVMH’s Loro Piana is being put under judicial oversight
Loro Piana has been placed under court administration due to its alleged labor exploitation and supply chain violations. The court found the brand guilty of subcontracting its production to Chinese-owned workshops with inadequate workers’ rights and failing to oversee its suppliers. The ruling will be lifted once an external administrator can verify that Loro Piana meets all supply chain legal requirements. {Business of Fashion/paywalled}
What Trump’s tariffs mean for K-beauty brands
K-beauty brands are prepared to face the blowback of Trump’s new 25% duty rates on South Korea. The tariff hike will likely drive up the cost of beauty products, potentially losing consumer loyalty. It will also contribute to inflation and impact how brands will forecast future inventory for retail shelf space. {WWD/paywalled}
Havyn Fragrances founder shares expansion plans
Last year, Christina Peng, former CMO of Coola, soft-launched Havyn Fragrances, a sensitive skin- and fragrance allergen-friendly brand. It debuted with handcrafted candles and now plans to expand to perfume and hand cream. “What we’re trying to do at Havyn not only addresses a functional need gap, but also the emotional needs of sensitive skin consumers that have been largely ignored by the market,” Peng told Beauty Independent. The brand wants to gain consumer trust through word-of-mouth marketing and transparent messaging. {Beauty Independent/paywalled}
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