Vestiaire Collective, the global platform for pre-loved luxury fashion, has named Samina Virk global chief marketing officer, adding to her current duties as U.S. chief executive officer.

In this dual role Virk will oversee global brand and creative, social media, PR, and influencer marketing while also leading the U.S. market. She continues to lead the commercial, merchandising and consignment strategies from her base in New York City.

As global chief marketing officer, Virk succeeds Marie-Christin Oebel, who left the company to pursue a new opportunity. She had been in the role since January 2023.

In 2015, Virk led the company’s entry into the American market as its first U.S. president, laying the foundation for what would become a key region for the Paris-founded platform. Since rejoining the company in February 2023, she has helped drive substantial momentum in the U.S., transforming it into Vestiaire Collective‘s largest market, now accounting for 20 percent of the overall business.

“Samina’s appointment as CMO, alongside her leadership in the region, reflects our ambition to continue accelerating brand awareness and growth, especially in the U.S. market. It is a testament to her deep understanding of the business, her marketing expertise and her ability to drive meaningful results. Samina brings creative vision and strategic rigor. Her unique position empowers her to grow both our brand and our community in the U.S. and around the world,” said Fanny Moizant, president and cofounder of Vestiaire Collective.

Virk’s career has included senior roles at Target and eBay, and she held the post of U.S. president and global chief marketing officer at Threads Styling before rejoining Vestiaire Collective.

She reports to Moizant.

“I’m honored to take on this expanded role at such a pivotal time for Vestiaire Collective. As CMO, I’m excited to shape our global voice and creative strategy, strengthen brand relevance and deepen community engagement, all while staying true to our mission of transforming the fashion industry for a more sustainable future,” Virk said.