ART COMMISSION: What does pop culture icon and entrepreneur Kylie Jenner and experimental British artist Helen Marten have in common? Miu Miu.

The Italian luxury brand continues to straddle viral moments, such as the Jenner-fronted fall 2025 ad campaign, and intellectual projects.

Among the latter, as the official partner of Art Basel Paris’ Public Program for the second year, Miu Miu is bringing “30 Blizzards.,” a new project by Marten, to the modern and contemporary art show.

Hinged on performance art, a new medium for the Turner Prize-winning artist, the show is to blend sculpture, video installations, libretto and movement resulting in “an immersive choreography of text, image and presence,” Miu Miu said.

Conceived with theater and opera director Fabio Cherstich and composer Beatrice Dillon, the show tackles the themes of time, language, structure and transformation, the brand said.

It will be on show between Oct. 22 to 26 at the Palais d’Iéna, the headquarters of France’s Economic, Social and Environmental Council and the usual venue of Miu Miu runway shows.

The Macclesfield, U.K.-born Marten has built a prolific art career across multiple media, spanning sculpture, painting, drawing, video and writing, which landed her solo exhibits at major cultural institutions worldwide, including The Museum of Modern Art and the Solomon R. Guggenheim Museum in New York and the Tate in London.

A graduate of London’s Central Saint Martins and Oxford University, she took part in the 2013 and 2015 Venice Biennale and was awarded a Turner Prize in 2016.

For its inaugural participation at the Art Basel Paris Public Program last year, Miu Miu unveiled “Tales & Tellers,” billed as an intersection between “fashion, cinema and art” conceived by interdisciplinary artist Goshka Macuga and convened by Elvira Dyangani Ose, director of MACBA, the Museu d’Art Contemporani de Barcelona.

The “30 Blizzards.” project is one of many highlighting Miuccia Prada‘s fascination with the lives of women as proved by the launch in 2011 of Miu Miu Women’s Tales, a platform for female filmmakers to present their own views of the plurality of femininity.