Keke Palmer made her latest campaign-starring role a family affair. The actress of “The Pickup” fronts The Children’s Place’s 2025 back-to-school campaign alongside her two-year-old son Leo.

“Back-to-school season is officially upon us, and I’m working with The Children’s Place to handpick some of my favorite styles for Leo and all his friends,” Palmer exclusively told WWD. “I love letting Leo pick out his own outfits from the collection.” 

The collection spotlights Palmer’s favorite Children’s Place-approved looks, featuring apparel from shoes to pants, shirts and more.

Founded in 1969 by David Pulver and Clinton Clark, The Children’s Place specializes in children’s apparel. Beginning as a retailer for toys, clothing and accessories, The Children’s Place rebranded in the 1980s to focus on apparel for children, toddlers, newborns and pre-teens. Over the years, the brand partnered with such high-profile figures as Mariah Carey, Snoop Dogg and more.

“We’re thrilled to partner with Keke Palmer and her son Leo for this back-to-school campaign,” Claudia Lima-Guinehut, brand president of The Children’s Place, said in a statement. “Keke embodies the joyful, emotionally resonant spirit we aim to bring to today’s families, especially busy moms who are juggling more than ever. This campaign is not only about great style, but about helping families celebrate meaningful milestones with ease, confidence and delight,” Lima-Guinehut said.

Palmer’s official back-to-school selection launch will take place on The Children’s Place official website beginning Tuesday. 

Along with her collaboration with The Children’s Place, Palmer was announced as Revlon-owned natural hair care brand Creme of Nature‘s first chief brand officer in October 2024. Since her appointment, Palmer has been “instrumental in shaping how we communicate our overall brand to the end consumer,” said Chandra Coleman, head of marketing for hair and personal care brands at Revlon, adding, “her creative input will be invaluable as we strive to innovate and stay ahead in the market.”