Cheez-It gets in on the “tunnel fits” craze in sports with Cheez-Fitz.

The cheese cracker brand collaborated with designer and stylist Brittany Hampton to create a game day-ready look, with WNBA star of the Los Angeles Sparks Rickea Jackson showcasing the style in new campaign images.

“I loved collaborating with Cheez-It and Brittany Hampton on a design that captured the blend of sport, style and my favorite snack,” said Jackson via statement. “There’s no better way to get hyped before a game than by having Cheez-It crackers within arm’s reach,” she continued.

The gender-neutral Cheez-Fitz collection features a windbreaker and pants along with Cheez-It-inspired elements like cracker detailing, Cheez-It red colorways and a protective pocket to “crunch-proof” the look.

“Expressing my personal style is important to me, whether it’s in the tunnel, in the stands, or on the road. I’m obsessed with the look and can’t wait to see how fans rock these Cheez-Fitz pieces in their own unique way,” Jackson said.

Hampton said that designing the Cheez-Fitz collection “was all about combining fun and flavor into each piece.”

“I wanted every detail of this design to not only pay homage to my signature streetwear design style but reflect the iconic status of Cheez-It,” she said. “From the colors to the scalloped edges and, of course, a place to stash your favorite cheesy snack, the result is a look that is both authentic and exudes confidence.”

Pieces from the Cheese-Fitz collection are currently available to shop on the official Cheez-It website. Sizes range from small to extra-large and retail for $75.

“Cheez-Fitz gives our obsessed fans the opportunity to showcase their love for Cheez-It crackers to the court, literally,” said Cara Tragseiler, senior brand director for Cheez-It. “By combining Brittany Hampton’s visionary designs with inspiration from the irresistible taste of Cheez-It crackers, we’ve created more than just apparel — it’s a fearless expression of fandom and style.”