Sponsored Story

Foundation is a communications firm building great beauty brands. We are known for launching and scaling the industry’s most recognizable brands. We’ve helped launch and build brands like Hero Cosmetics, Briogeo, Nécessaire, Patrick Ta Beauty, and Homecourt – telling impactful stories and leading categories such as bodycare, haircare, color cosmetics and more. We build brands that last, starting with a solid foundation.
Foundation offers a unique opportunity for interns to gain experience, practical knowledge, and professional exposure to PR and influencer marketing. Our goal is to provide our interns with a valuable, fun experience that allows for further career development and will be useful in future endeavors.
Beauty PR Internship Responsibilities (not limited to):
● Assisting in the execution of client events
● Managing product mailers and the beauty closet inventory
● Conducting industry research and competitive analysis to stay up-to-date on the media landscape
● Creating pitch drafts and target press lists
● Updating client reports

Influencer Marketing Internship Responsibilities (not limited to):
● Sourcing and building out influencer lists
● Outreaching to agents and influencers
● Managing influencer mailers
● Assisting with influencer event RSVPs
● Strategizing influencer partnerships and activations for brands
Learning Opportunities both Beauty PR / Influencer Marketing:
● PR Strategy Fundamentals
   – Learn how we craft compelling narratives and pitch stories to today’s top beauty editors and creators
   – Shadow team brainstorms focused on campaign strategy, positioning, and launch calendars
   – Media Relations Exposure – gain insight into how media relationships are built and maintained
   – Observe real-time pitching and follow-up with top-tier beauty publications
● Influencer Marketing Knowledge
   – Understand the influencer landscape and its role in driving brand awareness and conversion
   – Learn how to assess performance using metrics like EMV and content engagement
● Event Planning Experience
   – Get an inside look at the execution of launch events, from concept to completion
   – Support real-world activations that bring a brand’s story to life
● Receive ongoing mentorship and feedback from account leads by attending team meetings, brand immersions, and cross-functional trainings

Qualifications:
● Professional, enthusiastic and positive attitude
● Knowledgeable on the beauty and wellness industry, influencers, and media trends
● Excellent communication skills (written and verbal)
● Extremely resourceful, organized, and detail-oriented
● Intrinsically understands how to work fast yet efficiently and prioritize a vast to-do list

Extra Perks:
● Free beauty products!
● Monthly unlimited Metrocard (NYC)
● Gas reimbursement and parking validation (LA)

Requirements / Availability:
● School credit required
● Availability of at least 2 days per week in-person at the office in Brooklyn (Dumbo) or Beverly Hills
● Start – August / September 2025
● End – December 2025
If you’d like to apply, please reach out to hiring@wearefoundation.co with your resume and cover letter. Please specify which position and office you’re applying for.
@foundation

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