Bubble: A Gen Z-Coded Skin-Care Brand Priced Under $20


Photo: Courtesy of Bubble Skincare

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Bubble Skincare
Headquarters: New York, NY
E-commerce: hellobubble.com
Social Media: Instagram / TikTok

What: A skin-care brand focused on bringing affordable, dermatologist-backed solutions to younger generations.

Price Range: Under $20

Founder: Shai Eisenman

Origin Story: Bubble Skincare was founded in 2020 by entrepreneur Shai Eisenman with the goal of creating affordable, effective skin care for all ages. Frustrated by the lack of accessible, science-backed options for young people, Eisenman spent over a year researching the skin-care needs of teens and young adults. She led focus groups with more than 10,000 young people, aiming to understand their skin concerns and preferences.

What emerged was Bubble: a dermatologist-backed, vegan, cruelty-free and plant-powered skin-care brand with simple, transparent formulations. Products are made with gentle ingredients like green tea extract, aloe vera and neem oil to support healthy skin without irritation.

Bubble has built a network of more than 85,000 ambassadors, involving them in product development and feedback. Since launching, Bubble has rapidly expanded, landing shelf space in major retailers like Walmart, CVS and Ulta Beauty.

Slam Dunk Hydrating Moisturizer, $16

Photo: Courtesy of Bubble Skincare

Stockists: Ulta Beauty, Target, Amazon, Walmart, CVS

Hero Product: Slam Dunk Hydrating Moisturizer ($16)

How to get in contact: love@hellobubble.com

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