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How Do You Wear That
Headquarters: New Jersey
E-commerce: howdoyouwearthatshop.com
Social Media: Instagram

What: An apparel brand offering “casually luxurious” and versatile wardrobe essentials.  

Price Range: $58 – $248

Founder: Caitlyn Warakomski

Origin Story: Caitlyn Warakomski’s entrepreneurial journey took off after a career in event marketing. It was only after being between jobs in 2015 that Warakomski found the courage to start blogging. In early 2020, after struggling to find the perfect oversized T-shirt and high-waisted biker shorts set that was both high-quality and stylish, Warakomski created a one-of-a-kind piece for herself. Her followers took notice and asked if she could make some sets available for them to purchase. 

What started as a personal project unexpectedly turned into a thriving brand. The demand grew, and what was intended to be a charity initiative quickly blossomed into How Do You Wear That, a brand born out of Warakomski’s commitment to offering versatile pieces that could be worn every day, for different occasions.

Hero Product: Perfect Tee ($58), Essential Wide Leg Pant ($108), Fitted Crewneck Sweater ($98)

PR Representation: Idalia Inc

How to get in touch: shop@howdoyouweaethat.com

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