Ralph Lauren’s Polo Bear is about to have a seriously cinematic moment.

The designer company has released a teaser for its first animated short film, “Polo Bear Chronicles: Operation Black Tie” on YouTube. Developed by the brand’s in-house creative team, the colorful short will officially debut on Thursday and it is new terrain for the Polo Bear, whose likeness has been used for sweaters, skateboard decks, watches, prestigious sports partnerships and more.

The impeccably dressed teddy bear is pictured on-the-go in a red roadster convertible, lifting off in a luxury helicopter and at ease seated in a beachfront house, as the breeze lifts the curtains. The idyllic lifestyle is set against what seems to be an aristocratic caper that involves stops at a polo field, a gallery for some art-gazing and a night-time retrieval of an Renoir-like Impressionist painting. A voiceover for the teaser says, “In a quiet Manhattan townhouse, where the jazz is smooth, the tailoring sharper than a switchblade, lives one gentle bear. With a taste for the finer things, with his unlikely sidekick, a streetwise pigeon, they’re about to pull off the most refined art recovery of the century. From brownstone to beach house, polo game to gala, they’ll outwit socialites and security alike, all without saying a word.”

The Polo Bear has somewhat of a historic lineage. Its origins can be traced back to 1902, when President Theodore Roosevelt opted not to shoot a bear that had been tied to a tree after a failed hunt in Mississippi. Subsequently, the Washington Post’s cartoon of the scenario inspired toy makers like Richard Steiff to name stuffed bears after Roosevelt’s nickname. In 1990, colleagues of Ralph Lauren’s brother Jerry, who is an avid collector of Steiff teddy bears, had one dressed like him — a blue Oxford shirt, tartan tie and cable-knit sweater — as a birthday present. And Ralph Lauren was given one in Western wear.

In line with World of Ralph Lauren ethos of from-my-house-to-your-house, the designer introduced a Steiff bear for shoppers in 1991. The first teddy bear produced with Steiff was called the “Preppy Bear.” It was an immediate hit, selling out 200 units in the Madison Avenue flagship on the first weekend. The bear’s image has also been used for T-shirts, denim jackets, dresses and neckties among other designer items. In the early 1990s, the Polo Bear took shape in a different form by being knit into an American flag motif on a Polo Ralph Lauren sweater. In the years that followed, the bear starred in national ad campaigns as “Martini Bear,” Safari Bear” and “Collegiate Bear” among other incarnations.

For its 50^th anniversary, the company released and sold out of a Polo Bear watch collection. What was then Polo’s first watch collection was made up of Swiss-made timepieces with four versions of the Polo Bear including one in black tie.

In other words, Polo Bear already has a loyal following. A video post of the “Polo Bear Chronicles: Operation Black Tie” had 28,000 likes on Polo’s Ralph Lauren Instagram Tuesday. Maybe one day he will have his own.