Montce: A Florida-Born Swimwear Brand


Photo: Courtesy of Montce Swim

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Montce
Headquarters: Fort Lauderdale, Florida
E-commerce: montce.com
Social Media: Instagram

What: A swimwear brand known for its nostalgic prints and fashion-forward details.

Price Range: $80–$300

Founder: Alexandra Grief

Origin Story: Alexandra Grief founded Montce Swim in 2010 in Fort Lauderdale, Florida. What started as a made-to-order swimwear brand from Grief’s home quickly evolved into a much bigger brand. Today, Montce is sold in its five brick-and-mortar locations, online and through over 100 retail partners around the world.

Hero Products: Petal Long Slip Dress ($234), Petal Bikini Top ($142), Hayden Bikini Top ($158), Paula Tie-Up Bikini Bottom ($128), Lulu Bikini Bottom ($96)

Stockists: Nordstrom, Revolve, Anthropologie, Free People, Shopbop, Victoria’s Secret

Store Locations: Florida — Miami, Fort Lauderdale, Delray Beach, West Palm Beach

PR Representation: Infinity Creative

How to get in touch: careers@montce.com (jobs/internships); customerservice@montce.com (wholesale)

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