GISELE’S FIRST: For the first time, Gisele Bündchen is appearing in a campaign for Italian fashion brand Elisabetta Franchi.

Photographed by Luigi & Iango in Miami, in one of the images Bündchen is seen posing in front of a 1960s Lincoln Continental car, the Florida city in the background, wearing one of the brand’s biker jackets in mock crocodile, over black stockings and stiletto sandals, reflecting Franchi’s idea of powerful and feminine woman.

“I believe true beauty is an indomitable strength, stemming from love and the bravery we have in ourselves,” said Franchi, founder and creative director of her namesake brand. “When I design, I seek something that will leave and emotion and a mark. Gisele embodies this spirit: she is strong light and authentic energy. A free beauty, impossible to ignore.”

Unveiling her fall collection in Milan, Franchi said at the time that she wanted to celebrate “free, resolute women, confident in their power and their sensuality without compromises.”

She turned to the ‘90s and the early 2000s for inspiration because “in the former decade women felt they had to dress as men, and in the following decade they reclaimed their dresses and their femininity,” said Franchi, presenting sharply tailored pantsuits and statement coats. The focus was on the shoulders and on the waist, with sculptured and body-hugging dresses, midi pencil skirts and suits.

Franchi turned to Luigi & Iango also for her spring 2025 campaign, fronted by Kate Moss, who posed for the brand for the first time.

Since the arrival earlier last year of former Gucci president Marco Bizzarri as chairman and as an investor through a personal holding called Nessifashion, the brand has been expanding outside Italy. In November, Elisabetta Franchi opened its first U.S. boutique in the Bal Harbour Shops in Miami. In the U.S., the company launched the spring collection with Saks Fifth Avenue in stores including in New York, Beverly Hills and Houston.