Saks Fifth Avenue is unveiling its fall 2025 campaign featuring Paloma Elsesser and Camille Rowe and photographed by Angelo Pennetta. The campaign comes to life at Saks Fifth Avenue’s New York flagship, where it was photographed.

With a stylized café set built along the sidewalk, the campaign transforms a stretch of 50th Street into a cinematic stage that plays into the joy of dressing up and stepping out. The images focus on statement outerwear and standout dresses and features designs from Saint Laurent, Miu Miu, Ferragamo, Altuzarra, Stella McCartney, Oscar de la Renta, Tom Ford, and Akris.

The campaign is running across Saks Fifth Avenue’s digital channels, saks.com and social platforms, with a curated edit for customers to shop directly from the campaign.

“Our customers look to Saks Fifth Avenue as the ultimate destination for luxury fashion that excites and inspires them, and this campaign captures the energy of New York City to spark new dressing possibilities and seasonal refreshes,” said Kristin Maa, chief marketing officer, Saks Global. “The creative illustrates that instant connection — the moment you discover something that feels unmistakably you, yet pushes your style forward. This fall, we’re inviting our customers to step into the season with confidence, creativity and joy.”

Elle Strauss, chief creative officer, Saks Global, added, “We wanted this campaign to feel strong and expressive — and true to the modern point of view at Saks Fifth Avenue. It captures the emotion behind personal style and how fashion can energize, redefine and reflect who you are in a given moment.”