Anthropologie, the global lifestyle brand, has launched its fall campaign, titled “Anthro, Always.”

Featuring actress Camila Mendes, the campaign celebrates the many roles women play every day and features icon styles from the brand’s fall collection.

Shot in London by Dan Martensen, the campaign was led by Jisso Kang, chief creative officer of Anthropologie.

“Working with Camila felt like true creative collaboration. From the very start, she was involved in the process, bringing her energy, warmth and wit to every moment,” said Kang. “We chose Camila for that very reason because she embodies the effortless joy and confidence that perfectly aligns with our brand’s spirit.”

Styled by Kyla Flax, Anthropologie’s head of styling, Mendes is shown wearing romantic dresses paired with elevated outerwear as well as patterned, structured pieces with quirky accessories.

“Partnering with Anthropologie felt like such a natural fit for where I am in my life and style right now,” said Mendes. “I’ve been leaning into the idea of romanticizing everyday moments, and this fall collection really captures that spirit. I’ve loved the brand since I was a teenager, so working on this campaign felt personal in the best way. The team was so thoughtful and collaborative — they really encouraged me to bring my own style to the shoot. It was such a creative, effortless experience, and I loved helping bring this vision to life.”

Throughout the season, the brand will use campaign assets featuring Mendes in marketing activations across social media and out-of-home advertising, with a focus on YouTube content that takes viewers behind the scenes.

“For the fall campaign, we’re continuing to lean into what’s working, prioritizing our social channels, collaborating with more influencer partners, and investing in narrative storytelling across Instagram, TikTok and YouTube to connect directly with our multigenerational customer as well as with Camila’s dedicated following,” said Barbra Sainsurin, global chief marketing officer at Anthropologie.

The collection is available at anthropologie.com and in stores globally.