In a widely mooted appointment, Chloe Malle has been named head of editorial content at Vogue U.S. She will lead the creative and editorial direction of the title and join the leadership team of 10 heads of editorial content globally, reporting to Anna Wintour, chief content officer, Conde Nast, and global editorial director, Vogue.

The 39-year-old Malle was one of the candidates tipped for the role right after Wintour said in June that she was stepping down as editor in chief of Vogue. However, Wintour remains firmly in control of the magazine’s editorial content with her two other roles at the title and at Conde Nast overall. That is clear given that Malle, like all the other Vogue heads, is not an editor in chief but “head of editorial content.”

Her challenge will be to inject new energy into the title while at the same time pleasing Wintour.

Malle has been editor of Vogue.com since 2023, overseeing all digital content for the title. She has also co-hosted “The Run-through,” Vogue’s weekly fashion and culture podcast since 2022.

Under her leadership, direct traffic to Vogue.com doubled, and the site saw double-digit growth across all key metrics – including unique views, time spent and content output – around major tentpole events such as the Met Gala and Vogue World. Site traffic now consistently reaches 14.5 million average UVs monthly, the publisher said Tuesday.

Under her leadership, Vogue has launched new editor-led newsletters and has introduced annual events such as Dogue and the Vogue Vintage Guide. She has also elevated Vogue Weddings into a dedicated homepage section, increasing content output by 30 percent and driving engagement.

“I believe that warmth, joy, experience and keen vision are what Vogue will thrive on through the years ahead,” said Wintour. “At a moment of change both within fashion and outside it, Vogue must continue to be both the standard-bearer and the boundary-pushing leader. Chloe has proven often that she can find the balance between American Vogue’s long, singular history and its future on the front lines of the new. I am so excited to continue working with her, as her mentor but also as her student, while she leads us and our audiences where we’ve never been before,” she said.

Malle said, “I’ve spent my career at Vogue, working in roles across every platform – from print to digital, audio to video, events and social media. I love the title. I love the content we create, and I love the editors who create it. Vogue has already shaped who I am, now I’m excited at the prospect of shaping Vogue. I look forward to embedding myself even more fully across print, video, and events – fostering the true cross-platform plurality that our audience craves and demands.

“Fashion and media are both evolving at breakneck speed, and I am so thrilled, and awed, to be part of that. I also feel incredibly fortunate to still have Anna just down the hall as my mentor.”

Malle joined Vogue in 2011 as the social editor, leading all wedding and social coverage and contributing across a range of topics including fashion, politics, homes and gardens, beauty and health. From 2016 to 2023, she was a contributing editor, writing features, overseeing special projects and working as sittings editor. In addition to her work at Vogue, she is the editor of several books including “Vogue Living: City, Country, Coast,” “Vogue and The Metropolitan Museum of Art Costume Institute: Parties, Exhibitions, People,” and “Vogue Weddings, Brides, Dresses, Designers.”

She has also written for The New York Times, The Wall Street Journal, Architectural Digest, and WWD.

A graduate of Brown University, Malle lives in New York with her husband and two children. She is the daughter of Candice Bergen and the late Louis Malle.