Bugatchi’s New Made in Italy Capsule Helps Elevate the Overall Collection


Omar Bertona has arrived with a splash at Bugatchi.

The debut collection from the new Milan-based head designer of the men’s luxury essentials brand was a special elevated Made in Italy lineup for spring that speaks to his heritage and helps bring the company to another level.

The Made in Italy capsule was inspired by the luxury lifestyle in the villas of Lake Como; the colors and landscape of the Amalfi Coast, and Pantelleria Island in the Mediterranean.

The capsule offers both tailored pieces as well as more casual options, all of which were created from Italian fabrics. The prints are all handmade and are exclusive to Bugatchi.

Among the key pieces of the Made in Italy collection are a lightweight jersey jacket in cotton, linen and silk; a cotton cashmere track suit; a water-repellent travel jacket with leather detailing on the pockets; a jacquard sweater in cotton and linen, and a bomber made from seersucker.

Prices for the capsule are about 40 percent higher than the company’s core collection with knitwear retailing for $300 to $500, and blazers selling for $798 to $998.

But while the Made in Italy capsule may be taking center stage this season, it’s not intended to overshadow the brand’s core collection, which has also been updated to be complementary to the capsule. Swimwear has also been added.

Stephane Abitbol, executive vice president of corporate development and legal for Bugatchi, said the Made in Italy collection has been experiencing “really good traction” among specialty stores, and he expects it will continue to strengthen in the future. “We don’t want to toss our core, but we wanted the capsule to continue to elevate the brand,” he said. “It’s all meant to be worn together and present the best version of Bugatchi.”



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