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Ninety years old and ever the icon, Lancôme is no newbie when it comes to making a splash with bold beauty statements. Here, a look back at 10 of the luxury French cosmetics brand’s best makeup moments.
1982: Isabella Arrives
Lindsay Owen-Jones and Isabella Rossellini
Penske Media via Getty Images
In 1982, Hollywood starlet Isabella Rossellini joins Lancôme as the brand’s first celebrity ambassador, a partnership that would endure for 14 years before rekindling again in 2015. Here, she and former L’Oréal chief Lindsay Owen-Jones fête the partnership with a party at Club A in New York City in January 1983.
2000: A Star Is Born
Juicy Tubes
Courtesy of Sephora
The brand debuts its Juicy Tubes Original Lip Gloss, which becomes a defining “cool girl” gloss of the 2000s. Twenty-five years later, their appeal endures.
2008: Not That Kind of Vibrator
Lancôme’s Oscillation.
Courtesy Photo
Vibrating mascara? Indeed. In 2008, Lancôme debuted its Oscillation mascara, which involved a vibrating wand said to hit 7,000 oscillations per minute in an aim to comprehensively wrap lashes without any clumps.
2019: 11th Hour
Zendaya at the 2019 Met Gala
Karwai Tang/Getty Images
Zendaya’s Cinderella-inspired Met Gala look was not complete without her all-blue eyelids, courtesy of makeup artist Sheika Daley using Lancôme shade 400 Teal Fury. The superstar was named a Lancôme global ambassador that year,
2021: The Lupita Factor
Lupita Nyong’o at the 2021 Met Gala.
WireImage
At the 2021 Met Gala, Lancôme ambassador Lupita Nyong’o donned a striking cat-eye composed of blue-hued shadows, plus black eyeliner and a subtle, brick-red lip. The Academy Award-winning actress was tapped by the brand in 2014, not only fronting products but also working with the brand’s Writer Her Future program to award $400,000 in scholarships to Black college students.
2023: Lancôme, Meet Louvre
The Lancôme x Louvre collection
Courtesy
Talk about a meeting of the minds: The French beauty brand joins forces with none other than the Louvre Museum for a limited-edition collection including an eye shadow palette, four lipsticks and Génifique, each design inspired by sculptures on display at the museum like the iconic Venus de Milo.
2023: Emma Goes Glittery
Emma Chamberlain at the 2023 Vanity Fair Oscar Party.
Getty Images
After being signed as the brand’s youngest global ambassador yet, a 21-year-old Emma Chamberlain sports a glitter-green Lancôme eye shadow look at the 2023 Vanity Fair Oscars after party, courtesy of makeup artist Lilly Keys Westbrook.
2025: A Juicy Comeback
With the popularity of lip balms at an all-time high, Lancôme brought back the OG. It brought back its Juicy Tube glosses with a Juicy Tube Kissing Web campaign starring fellow 2000s icons including Ed Westwick, Kelly Rowland, Paris Hilton, Christina Milian and more, attracting a whole new generation to one of its most storied franchises.
2025: Isabella Red
Isabella Rossellini at the 82nd annual Golden Globe Awards.
Getty Images
Wearing an all-red Dolce & Gabbana dress and an all-red lip to boot, Isabella Rossellini took home the award for Best Performance by a Female Actor in a Supporting Role at the 2025 Golden Globe Awards. The lip shade? Lancôme’s 505 Drama Matte Attrape Coeur.
2025: Olivia’s Moment
Olivia Rodrigo at the 2025 Grammy Awards.
Getty Images for The Recording A
Gen Z “It” girl Olivia Rodrigo served up sultry drama wearing a full face of Lancôme at the 2025 Grammy Awards. For the look, makeup artist Melissa Hernandez designed a subtle winged eye look, a pinky-brown lip combo and luminous skin. Named a global ambassador in 2024, global brand president Francoise Lehmann said, “We want Olivia to be Olivia.…What Olivia can bring is to push us into a new chapter, to push the boundaries together and go for it.”
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