Dakota Johnson became one of the first celebrities to wear a custom Gucci outfit in Demna’s era as the brand’s creative director. The actress donned a long-sleeved, blue gown with a high neckline and a full, drop-waist skirt, featuring a semi-sheer bodice, for her appearance at the 2025 Zurich Film Festival on Thursday.

The see-through quality of the bodice added a stark contrast to the full skirt of the dress. Below the drop waistline, the full skirt bloomed with layers of fabric and a voluminous quality that created a variation in texture, fabric and shape.

A brand ambassador since 2017, Johnson’s latest Gucci moment happened a couple of days after the Italian house’s “The Tiger” presentation in Milan, which marked the debut of Demna’s new spring 2026 collection.

As for accessories, the actress wore statement pieces to accentuate the drama of her attire. The Roberto Coin global ambassador wore statement rings and a pair of earrings to complete her ensemble. Johnson regularly collaborates with stylist Kate Young, whose clientele includes Scarlett Johansson and Julianne Moore.

Johnson’s collaborative relationships in fashion turned to accessories in 2025 when she was named a global ambassador to Roberto Coin in May. The relationship marks the jewelry brand’s foray into an embrace of Hollywood star power.

“Dakota Johnson is a true original. I love her expressions — an artist with authenticity, depth and a unique ability to connect. We are proud to welcome her to the Roberto Coin family and to collaborate on a campaign that speaks to the heart of who we are,” said Roberto Coin, founder and creative director of his namesake jewelry brand.

“With Dakota, we’re evolving — not just showcasing jewelry, but aligning with a voice and personality that resonates more deeply with today’s luxury consumer.”

Johnson received the Golden Eye award from the Zurich Film Festival as a career achievement honor, feted ahead of the premiere of her latest film “Splitsville.”