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Night at the MuseumNFL fines Falcons and defensive coordinator Jeff Ulbrich following prank call to Shedeur SandersThe Celebrities At Chanel Cruise 2026 Were Dressed For An Italian SummerJack Draper into Madrid Open quarter-finals after straight-sets win over USA’s Tommy Paul | Tennis NewsLuxury Grapples With Disillusionment and Fragile Recovery in ChinaUFC 318: First look at Max Holloway vs. Dustin Poirier 3 in New OrleansOmorovicza: A Luxury Skin-Care Brand Rooted in Budapest's GeologyFalcons and DC Jeff Ulbrich were fined $350K for NFL draft leakAnna Sui Gets the Barbie Treatment—She Looks Fantastic in PlasticVaibhav Suryavanshi: Nasser Hussain and Michael Atherton hail 14-year-old’s ‘unbelievable’ IPL hundred | Cricket NewsPhoebe Philo Guest Edits the FT’s HTSI Beauty and Intention IssueFantasy baseball: Bregman and other players not to be trustedWhat's Behind the Return of Matte Lips?Watch what Shedeur Sanders brings to Cleveland for yourselfRun Wild to Your Favorite Streaming Platform: Barbra Streisand Has a New Album ComingWorld Snooker Championship: Mark Williams holds off John Higgins fightback in Crucible epic to reach semi-finals | Snooker NewsAureum and Parke Join Forces for ‘Timeless’ Capsule CollectionDamian Lillard Achilles tear – What Bucks star faces in recoveryKate Middleton Has Found Her New (But Old) Spring Wardrobe StapleBilbao will give ‘soul’ to beat Man United: Nico WilliamsPrada Group Q1 Sales Up 13%, Miu Miu Revenues SurgeBrendan Rodgers, David Gray and John McGlynn are Scottish Managers and Coaches Association manager of the year nominees | Football NewsKendrick Lamar's Flared Celine Jeans Were Fashion's Hottest Product of Q1Tigers at Astros Prediction: Odds, expert picks, starting pitchers, betting trends and stats for April 30Princess Diana’s Forgotten Cannes Look Was Her Take on French-Girl StyleNottingham Forest: Evangelos Marinakis withdraws control of club but will remain as owner | Football NewsJacob Markstrom’s 18 OT saves can’t save Devils in Game 5A Look Back at “Bravehearts: Men in Skirts,” the Costume Institute’s First and Only Exhibition of Menswear Until NowGary Bowyer: Burton Albion boss described as ‘miracle’ worker
Trending News:This Is How Doja Cat Elevates a Corduroy CoatWomen’s T20 World Cup 2026: Lord’s to host final of ICC tournament for the first time in 17 years | Cricket NewsAyurvedic-inspired Supplement Brand MomentM LaunchesThuram, Dumfries fuel return of ‘real Inter Milan’ vs. BarcelonaHow Model Quannah Chasinghorse Brought Powerful Style to the United NationsNBA playoffs: Mark Williams hits Lakers with post-elimination emoji taunt after trade deadline rejectionNicole Richie Joins Fashionphile as New Brand AmbassadorToday on Sky Sports Racing: Yarmouth and Southwell host Flat action | Racing NewsWith a Two-Part Exhibition in New York City, Faye Toogood Heads in a Playful New DirectionCristiano Ronaldo’s trophy wait goes on after ACL Elite exitGallery Media Group Reignites The Coveteur, Names New EditorCal snags commitment from Wisconsin transfer WR Mark HamperIs the Higherdose Infrared Sauna Blanket Worth It?Chelsea lead trio of Premier League clubs in race to sign Lorient midfielder Arthur Avom – Paper Talk | Football NewsAnna Sui Gets a Barbie Doll Named After HerMariano Rivera, wife added as defendants in sexual abuse suitHealth Benefits of Wild GarlicJake Bauers hits 2-run double in the 8th inning to help the Brewers beat the White Sox 6-4LoveShackFancy and Cotton Inc. Reunite for ‘American Icons’ Campaign, Kicking off at the Kentucky DerbyMan Utd transfers: Jonathan Tah move being explored with Bayer Leverkusen defender set to become free agent | Football NewsStrawberry Season Comes to the Beauty World EarlyFan hospitalized after fall from Clemente Wall at PNC ParkErika Henningsen on ‘Just in Time,’ ‘The Four Seasons’ for NetflixAlex Cora gives ‘refreshing’ Red Sox player ‘A+’ for first monthThe Best Sunscreens in 2025 According to Vogue EditorsBlackpool 0 – 2 BirminghamDior Beauty Opens Flagship at South Coast Plaza in Costa Mesa, Calif.Jets QB Jordan Travis retiring due to ’23 injury while at FSUMatty Bovan Fall 2025 Ready-to-Wear CollectionMagic coach Jamhal Mosley said Banchero’s foul trouble changed seriesMy Natural Hair Travel Tips For Hydrated, Defined Curls On VacationBarcelona 3 – 3 InterCarolina Herrera, Nordstrom Team Up for Cocktail Shopping Event2025 NBA playoffs: Live updates, highlights from Warriors-Rockets, Wolves-LakersThe 13 Best Romance Books to Read Right NowMike Trout left Wednesday’s Angels-Mariners game as a precaution with knee sorenessThe Family Coppola Hideaways’ Blancaneaux Lodge Is The Ideal Remote GetawayThe Family Coppola Hideaways’ Blancaneaux Lodge Is The Ideal Remote GetawayChelsea win sixth straight Women’s Super League title to prove domestic dominance did not end with Emma Hayes | Football NewsLaw Roach, LaQuan Smith Tap Into Met Gala FeverBill Belichick says girlfriend wasn’t trying to control TV interviewThe Ballet World Comes Together to Celebrate Young Talent at the 2025 YAGP GalaJeff Sperbeck, business partner and former agent for Broncos QB John Elway, dies in golf cart incidentGabrielle Union’s Leather H&M Look At Beyoncé’s ‘Cowboy Carter’ Concert Was So Country-CoreMan Utd Women 0 – 1 Chelsea WomenCalvin McDonald Sees $14.6M Lululemon CEO Pay Package for 2024Man United can’t save season with Europa League – Ruben AmorimA 10-Year-Old Reviews Broadway’s ‘Stranger Things: The First Shadow’?Rams have a pattern of drafting defensive linemen with same backgroundThese Y2K Sandal Trends Are Taking Over For SummerWorld Snooker Championship: Ronnie O’Sullivan through to 14th Crucible semi-final | Snooker NewsMichelangelo Foundation Focusing More on U.S. to Champion ArtisansEvangelos Marinakis relinquishes control at Nottingham ForestJoin Fashionista Editors For a Met Gala DebriefMavs’ shine at Inland Empire tourney6 Chic Ways to Style Baby Blue, Spring’s Most Ethereal ShadeJarrell Miller pulls out of Portman Road bout vs Fabio Wardley due to shoulder injury | Boxing NewsKate Middleton’s Skinny Jeans Marked A Two-Day StreakAthletic aim to keep Nico Williams amid Premier League interestPresley Oldham Lands at Bergdorf Goodman for Summer Trunk ShowAre the Detroit Tigers the best team in the American League?Must Read: Chappell Roan Covers 'W' Magazine, Prada Group Sees 13% Sales Spike in Q1Mexico City GP to remain on Formula 1 calendar until 2028 after three-year extension agreed | F1 NewsThe 18 Best Divorce Movies to Watch NowSidi Gueye, international basketball prospect, joins ArizonaLupita Nyong’o’s Bow-Adorned Updo Was Tailor-Made For A Chanel ShowWarriors vs. Rockets Odds, predictions, recent stats, trends and Best bets for April 30Uniqlo & Fast Retailing Donate Another $1 Million in Fire Relief AidJannik Sinner: I considered quitting tennis during fallout from steroid WADA doping case this year | Tennis NewsThomas Jefferson University's Student Fashion Show Returns to the RunwayMiami Marlins unveil latest City Connect uniformKerry Washington, Alexandra Daddario, Lily Allen Join Dior in Brooklyn for a (Glamorous!) Night at the MuseumNFL fines Falcons and defensive coordinator Jeff Ulbrich following prank call to Shedeur SandersThe Celebrities At Chanel Cruise 2026 Were Dressed For An Italian SummerJack Draper into Madrid Open quarter-finals after straight-sets win over USA’s Tommy Paul | Tennis NewsLuxury Grapples With Disillusionment and Fragile Recovery in ChinaUFC 318: First look at Max Holloway vs. Dustin Poirier 3 in New OrleansOmorovicza: A Luxury Skin-Care Brand Rooted in Budapest's GeologyFalcons and DC Jeff Ulbrich were fined $350K for NFL draft leakAnna Sui Gets the Barbie Treatment—She Looks Fantastic in PlasticVaibhav Suryavanshi: Nasser Hussain and Michael Atherton hail 14-year-old’s ‘unbelievable’ IPL hundred | Cricket NewsPhoebe Philo Guest Edits the FT’s HTSI Beauty and Intention IssueFantasy baseball: Bregman and other players not to be trustedWhat's Behind the Return of Matte Lips?Watch what Shedeur Sanders brings to Cleveland for yourselfRun Wild to Your Favorite Streaming Platform: Barbra Streisand Has a New Album ComingWorld Snooker Championship: Mark Williams holds off John Higgins fightback in Crucible epic to reach semi-finals | Snooker NewsAureum and Parke Join Forces for ‘Timeless’ Capsule CollectionDamian Lillard Achilles tear – What Bucks star faces in recoveryKate Middleton Has Found Her New (But Old) Spring Wardrobe StapleBilbao will give ‘soul’ to beat Man United: Nico WilliamsPrada Group Q1 Sales Up 13%, Miu Miu Revenues SurgeBrendan Rodgers, David Gray and John McGlynn are Scottish Managers and Coaches Association manager of the year nominees | Football NewsKendrick Lamar's Flared Celine Jeans Were Fashion's Hottest Product of Q1Tigers at Astros Prediction: Odds, expert picks, starting pitchers, betting trends and stats for April 30Princess Diana’s Forgotten Cannes Look Was Her Take on French-Girl StyleNottingham Forest: Evangelos Marinakis withdraws control of club but will remain as owner | Football NewsJacob Markstrom’s 18 OT saves can’t save Devils in Game 5A Look Back at “Bravehearts: Men in Skirts,” the Costume Institute’s First and Only Exhibition of Menswear Until NowGary Bowyer: Burton Albion boss described as ‘miracle’ worker
What’s your summer-beauty philosophy? Do you stock your regimen with items trending on TikTok, handpicked by your go-to influencers and celebrities? Do you revisit last year’s lineup and rely on the tried-and-true classics? An “if it ain’t broke, don’t fix it” philosophy never steered you wrong.
Or perhaps you meld the two philosophies together, which is our approach. What makes a well-stacked routine is a combination of old, new, and old made new: products that consider the latest technologies, ingredient innovations, and general trend cycles and make achieving the look du jour a simple feat.
But before we send you over to your favorite retailer with our warm-weather recommendations, we thought we’d go straight to the source to get the inside scoop on what our merchandising and director friends deem bestsellers in the making. Taking cues from customer interest, viral trends, and breakthrough new arrivals, retail experts have developed a keen eye for what’ll be the next big thing. What will resonate most in summer 2025? Here is what our experts predict will be this season’s top-selling beauty products; shop them before they inevitably sell out.
In This Story
Bluemercury
“The Bluemercury customer is always interested in looking and feeling their best,” Leigh Quilhot, managing director of merchandising at Bluemercury, tells Vogue. “They are knowledgeable about ingredients and are looking for clinically proven results.” And this summer they’re gravitating toward floral and fruity scents, soft feminine colors, peptide serums, and natural body care by way of recent debuts by Parfums de Marly, SkinCeuticals, Oribe, and Victoria Beckham.
The Best-Seller Predictions:
SkinCeuticals
“Along with the overall trend of topical peptides, SkinCeuticals’ P-Tiox serum is still going strong since its big launch last summer,” says Quilhot. “This item has since been dubbed the closest thing to liquid Botox by dermatologists due to its ingredient list containing neuropeptides that function similarly to Botox by relaxing the facial muscles and thus preventing the development of wrinkles.”
Parfums de Marly
Quilhot cites Valaya Exclusif as a favorite in Parfums de Marly’s collection. “Valaya Exclusif EDP has bottom notes of vanilla, whereas Valaya EDP does not. Vanilla and gourmand notes are trending, so a new Valaya with added notes of vanilla is sure to be desired.”
Evolvetogether
“Mindful ingredients are trending in body as consumers are opting for nontoxic and natural formulas as much as possible. Evolvetogether’s 100% natural deodorant defies the common perception that natural deodorants don’t work, and we expect this to be a major outbreak trend in the spring/summer. This deodorant’s beautiful fragrance is heat activated, perfect for the warm months ahead.”
Sisley Paris
“We are seeing the largest growth coming from tinted lip balm and tinted lip oil,” Quilhot says, listing Sisley Paris’s Phyto-Lip Balm as one to know. Available in three shades—each enriched with hyaluronic acid, shea butter, and vitamin E—this delivers optimal hydration with a wash of fresh color.
Chantecaille
Les Papillons Nymph Eye Trio
“Eye shadow sales have been strong across all formulations (powder, stick, cream, and liquid), but powder shadow has had the most growth,” Quilhot details, citing this Chantecaille palette as one to buy. “Our customer sees value in color sets as they begin to travel.”
Jo Malone
Nectarine Blossom and Honey Cologne
Another category Quilhot sees gaining momentum is woody and fruity fragrances, like this Jo Malone London that smells like cassis, acacia honey, and peach for a delectable crisp yet sweet scent good enough to eat.
Oribe
Mirror Rinse Glass Hair Treatment
“We have seen the glass-hair trend really take off and dominate in the industry right now,” Quilhot says, as consumers are looking for an at-home shine treatment. “Glass-hair products are formulated with proteins that help lock in hydration and moisture, and this gives a healthy outer glow to the hair. Brand innovation in this space ranges from shampoo and conditioners to masks and styling products. In support of this trend, we have launched Oribe’s Mirror Rinse Glass Hair Treatment.”
Victoria Beckham Beauty
“Victoria Beckham’s new collection of makeup brushes is absolutely stunning. They were inspired by treasured calligraphy tools, and each brush features a unique walnut handle with distinctive grain. Specialized synthetic bristles mimic traditional natural fibers for exquisite pickup and application of creams and powders.”
Nordstrom
“When spring and summer arrive, the layers come off, not just in clothes but in makeup too,” Nordstrom’s beauty director, Autumne West, spills. “We may opt for that tinted moisturizer versus a foundation plus moisturizer. What changes over the years are the trends, but seasons of change are constant.” Right now she’s paying particular interest to the lip and blush spaces that she says “just won’t stop” innovating, alongside vanilla scents that pair nicely with fresh berry notes to add dimension to the summertime classic.
The moment has arrived. MomentM, a new ayurveda-inspired supplement brand, is launching direct-to-consumer and on Amazon with four core products: Calm, $40, a lavender latte-flavored gummy to destress; Synthesis, $60,…