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Trending News:NJ Shore football 2025 season previews, player rankings, top teamsHolderness & Bourne Offers ‘Polished’ Take on Golf ApparelMikey Moore to Rangers: Tottenham youngster completes loan move to Scottish Premiership side ahead of new season | Football NewsBraves, Reds combine for 16 runs in historic eighth inningPiloti Driving Shoes to Make Debut at Chicago Collective ShowCatching Up With Hall of Fame Return Master Devin HesterJoao Palhinha transfer news: Tottenham in advanced talks to sign Bayern Munich midfielder on loan | Football NewsGreyson Founder Charlie Schaefer Credits Ralph Lauren for His SuccessSources: Stanford hiring former Nike CEO John Donahoe as ADRaiders named potential landing spot for WR Terry McLaurin tradeSavile Row Tailor Richard James Heads to Chicago Collective Men’sToday on Sky Sports Racing: Southwell, Newcastle and Bath feature | Racing NewsKnicks, Mikal Bridges agree to 4-year, $150 million extensionHemingsworth Is Dressing Men From Plane to PoolAl Nassr interested in Aston Villa defender Pau TorresThe Hundred: Jimmy Anderson to play for Manchester Originals in fifth season of tournament | Cricket NewsJohnstons of Elgin Celebrates Scottish Roots Via the Lens of Wilhelmina Barns-GrahamCharlie Woods T-2 at Junior PGA, looks to seal Ryder Cup spotA New Label From an Industry Veteran “Less About Fashion, More About Life”Quick takeaways from the Lions lousy exhibition loss to the ChargersItalian Niche Brands to Know from Chicago Collective in August 2025Hollie Doyle: Spartan Arrow holds strong credentials heading into King George Qatar Stakes at Goodwood | Racing NewsRays acquire Adrian Houser, Griffin Jax in tradesBraves and Reds both score eight runs in the same inningMatch Report – Salford 12 – 74 Hull K RYankees trade for Bednar, Doval; say Williams still closer75 Thoughts I Had While Watching ‘And Just Like That…’ Season 3, Episode 10After stadium delays, African Nations Championship kicks offFerragamo Posts Weak First-half Performance, Maps Out Strategic OverhaulTerri Harper could be heading for Caroline Dubois fight after joining Jake Paul’s promotional company | Boxing NewsRed Sox acquire Dustin May in trade with DodgersNicole Scherzinger Has a Red Sole Moment on Jimmy Fallon in LouboutinsBethel Baptist, Edward Waters, and Virginia Union universities to host Unity Football ClassicEngland vs India: Should injury substitutions be allowed in cricket after Chris Woakes suffers shoulder scare on day one of fifth Test? | Cricket NewsPharrell Adidas Evo SL KI3393 KI3392 Release DateWhy Antonio Gates was important to the NFL and to San Diego3 Fall 2025 Fashion Trends to Add to Your Wardrobe NowWho’s up, who’s down after Round 1 at WyndhamBarneys New York’s Founding Family Spar in New LawsuitRacing League: Spoils shared as The East take top spot in Week Two | Racing NewsWatercolor Blush Is the Painterly Flush Makeup Artists Swear ByPadres add hard-throwing A’s closer Mason Miller to bullpenWalter Loeb, the Dean of Retail Analysts, Dies at 100Detroit Tigers trade for Charlie Morton in deal with Baltimore OriolesThe Milan Fashion Week Spring 2026 Schedule Is HereLiverpool keen on signing Crystal Palace defender Marc Guehi but unwilling to meet £40m valuation – Paper Talk | Football NewsLindsay Lohan Dress Nods to ‘Freaky Friday’ Finale at London PremiereSophie Cunningham torches critics of Fever teammate Caitlin ClarkHow to Maintain Boho Your BraidsNew Indiana Fever Player Didn’t Hesitate When Naming the Hardest Part About Joining The TeamBoot Barn BOOT Q1 2026 Earnings: Beats Expectations, Raises OutlookRapper J.I.D On His Partnership With JD SportsAIG Women’s Open: England’s Lottie Woad makes mixed start as favourite but Mimi Rhodes impresses at Royal Porthcawl | Golf NewsThe Bride Was Her Own Planner for a Tennessee Wedding Celebrating Southern and Nigerian TraditionsMariners acquire Caleb Ferguson in trade with PiratesShoe Firms Producing in Mexico Get 90 Day Tariff Extension🧨 Camarda on fire, Torino and Lecce flop, Genoa impressesA Campaign Memoir by Kamala Harris Is Officially Headed Our WayEngland reduce India to 204-6 in fifth Test with Gus Atkinson, Josh Tongue in wickets before Chris Woakes injury scare | Cricket NewsCatherine Zeta-Jones’ ‘Wednesday’ Premiere Look Channeled Gothic GlamourMariners acquire Eugenio Suarez in trade with DiamondbacksSofia Carson on ‘My Oxford Year,’ Producing Hits for Netflix, and Upcoming New MusicCommanders QB Daniels finding connections with Samuel, receivers as McLaurin continues hold-inMust Read: The Museum at FIT to Open Fashion and Psychoanalysis Exhibit, Skims Releases Face ShapewearGeorge Russell: Mercedes driver reveals goals with team were ‘not aligned’ regarding contract beyond 2025 Formula 1 season | F1 NewsMilk Is More Hydrating Than WaterOregon lands OLB Anthony Jones, ranked 27th in ESPN 300Jenna Ortega’s Bleached Brows Took The Spotlight At The ‘Wednesday’ Season 2 PremiereBrowns Owner Jimmy Haslam Shuts Down Speculation About Shedeur SandersKelly Wearstler’s Serax Outdoor Ceramics CollectionLewis Hamilton: Ferrari driver says ‘there will be tears’ as he prepares for emotional release during F1 summer break | F1 News11 Vitamin B12 Foods to Support Energy and Brain HealthNASCAR taking shots in experimentation, making many of themThe Pierced Fashion Trend Is Going MainstreamBrandon Graham names his surprising trash-talking heirAnne Hathaway Swaps High-heels for Slippers on Devil Wears Prada 2 SetWhirl underlines Prix de l’Arc de Triomphe credentials with dominant Nassau Stakes triumph at Goodwood | Racing NewsSee the Official Milan Fashion Week Spring 2026 ScheduleBoxing real or not: Joshua vs. Paul? Can Pacquiao win a title?The Key to Copenhagen’s Thriving Pastry Scene? The Historic Bakers’ GuildLions' Terrion Arnold Sounds Alarms With Second Injury Scare in a WeekThese Sheer Looks Will Help You Beat The August HeatMax Verstappen: Red Bull driver says he will remain with team for 2026 F1 season following speculation over Mercedes move | F1 NewsBirkenstock Opens First Store in Milan, Info, DetailsCubs acquire Mike Soroka from Nationals for two prospectsJosh Tafoya Is Weaving Ancestral Lore Into Striking, One-of-a-Kind GarmentsNext stop, SubwayMania: Meet the man and story behind one of wrestling’s most viral sensationsWhat’s It Really Like When Your Ex Dates an Influencer? These Women Lived ItBritish and Irish Lions: Andy Farrell says it is ‘insulting’ to question Australia’s future as Lions hosts | Rugby Union NewsAveda’s Miraculous Oil Leaves Hair Shiny Like No OtherUFC Fight Night: Expert picks, best bets for Taira vs. ParkTexans DB Calen Bullock continues to be ball-hawking demon in practiceThe Baked Alaska Is on Fire—AgainTop Sneakers Releasing in August 2025 Calendar: Read Before You BuyJake Paul: Anthony Joshua fight can absolutely happen, says Paul promoter | Boxing NewsSportmax Resort 2026 Collection | VogueTom Brady questions Wayne Rooney’s ‘work ethic’ at BirminghamPhoebe Philo Signs Five Retailers for China Bricks and Mortar PushNets to play Hapoel Jerusalem during 2025-26 NBA preseason35+ Best Cocktail Dresses for Weddings and Beyond
What’s your summer-beauty philosophy? Do you stock your regimen with items trending on TikTok, handpicked by your go-to influencers and celebrities? Do you revisit last year’s lineup and rely on the tried-and-true classics? An “if it ain’t broke, don’t fix it” philosophy never steered you wrong.
Or perhaps you meld the two philosophies together, which is our approach. What makes a well-stacked routine is a combination of old, new, and old made new: products that consider the latest technologies, ingredient innovations, and general trend cycles and make achieving the look du jour a simple feat.
But before we send you over to your favorite retailer with our warm-weather recommendations, we thought we’d go straight to the source to get the inside scoop on what our merchandising and director friends deem bestsellers in the making. Taking cues from customer interest, viral trends, and breakthrough new arrivals, retail experts have developed a keen eye for what’ll be the next big thing. What will resonate most in summer 2025? Here is what our experts predict will be this season’s top-selling beauty products; shop them before they inevitably sell out.
In This Story
Bluemercury
“The Bluemercury customer is always interested in looking and feeling their best,” Leigh Quilhot, managing director of merchandising at Bluemercury, tells Vogue. “They are knowledgeable about ingredients and are looking for clinically proven results.” And this summer they’re gravitating toward floral and fruity scents, soft feminine colors, peptide serums, and natural body care by way of recent debuts by Parfums de Marly, SkinCeuticals, Oribe, and Victoria Beckham.
The Best-Seller Predictions:
SkinCeuticals
“Along with the overall trend of topical peptides, SkinCeuticals’ P-Tiox serum is still going strong since its big launch last summer,” says Quilhot. “This item has since been dubbed the closest thing to liquid Botox by dermatologists due to its ingredient list containing neuropeptides that function similarly to Botox by relaxing the facial muscles and thus preventing the development of wrinkles.”
Parfums de Marly
Quilhot cites Valaya Exclusif as a favorite in Parfums de Marly’s collection. “Valaya Exclusif EDP has bottom notes of vanilla, whereas Valaya EDP does not. Vanilla and gourmand notes are trending, so a new Valaya with added notes of vanilla is sure to be desired.”
Evolvetogether
“Mindful ingredients are trending in body as consumers are opting for nontoxic and natural formulas as much as possible. Evolvetogether’s 100% natural deodorant defies the common perception that natural deodorants don’t work, and we expect this to be a major outbreak trend in the spring/summer. This deodorant’s beautiful fragrance is heat activated, perfect for the warm months ahead.”
Sisley Paris
“We are seeing the largest growth coming from tinted lip balm and tinted lip oil,” Quilhot says, listing Sisley Paris’s Phyto-Lip Balm as one to know. Available in three shades—each enriched with hyaluronic acid, shea butter, and vitamin E—this delivers optimal hydration with a wash of fresh color.
Chantecaille
Les Papillons Nymph Eye Trio
“Eye shadow sales have been strong across all formulations (powder, stick, cream, and liquid), but powder shadow has had the most growth,” Quilhot details, citing this Chantecaille palette as one to buy. “Our customer sees value in color sets as they begin to travel.”
Jo Malone
Nectarine Blossom and Honey Cologne
Another category Quilhot sees gaining momentum is woody and fruity fragrances, like this Jo Malone London that smells like cassis, acacia honey, and peach for a delectable crisp yet sweet scent good enough to eat.
Oribe
Mirror Rinse Glass Hair Treatment
“We have seen the glass-hair trend really take off and dominate in the industry right now,” Quilhot says, as consumers are looking for an at-home shine treatment. “Glass-hair products are formulated with proteins that help lock in hydration and moisture, and this gives a healthy outer glow to the hair. Brand innovation in this space ranges from shampoo and conditioners to masks and styling products. In support of this trend, we have launched Oribe’s Mirror Rinse Glass Hair Treatment.”
Victoria Beckham Beauty
“Victoria Beckham’s new collection of makeup brushes is absolutely stunning. They were inspired by treasured calligraphy tools, and each brush features a unique walnut handle with distinctive grain. Specialized synthetic bristles mimic traditional natural fibers for exquisite pickup and application of creams and powders.”
Nordstrom
“When spring and summer arrive, the layers come off, not just in clothes but in makeup too,” Nordstrom’s beauty director, Autumne West, spills. “We may opt for that tinted moisturizer versus a foundation plus moisturizer. What changes over the years are the trends, but seasons of change are constant.” Right now she’s paying particular interest to the lip and blush spaces that she says “just won’t stop” innovating, alongside vanilla scents that pair nicely with fresh berry notes to add dimension to the summertime classic.
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