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Grimoire
Headquarters: New York, NY
E-commerce: grimoirenyc.com
Social Media: Instagram / TikTok

What: A New York City-based skin-care brand offering a four-product lineup of a hydrating serum, cooling serum, de-puffing eye serum and smoothing face cream.

Price Range: $55-$85

Founders: Vincent Branchesi and Karim Fade

Origin Story: Seeing a gap in the market for high-performance skin care that meets people where they actually are, and a need for skin care that suits the realities of modern gay life, Grimoire rejects the sterile minimalism of traditional men’s skin care. Grimoire brings a “bold, pleasure-forward approach” to after-fun skin care with effective products that revive the skin and meet people where they are (whether post-party, post-workout or post-travel).

Grimoire is democratizing luxury skin care by working directly with Capsum, a pioneering French skin-care lab known for its work with the world’s most prestigious brands like Chanel and Elizabeth Arden. For the first time, cutting-edge innovations like Microfluidic Technology, an advanced encapsulation technology, is accessible to a wide audience.

Stockist: Maison 10

Hero Products: Vanity Monday ($85), Beach Guise ($85), Nightmare Away ($55), Eye Roll ($65)

PR Representation: SolComms

How to get in contact: support@grimoirenyc.com

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