Lounge has named Emily Ratajkowski as the face of its fall 2025 campaign, described as a celebration of self-defined sexiness and womanhood. Launched on Sunday, the campaign features the model in an intimate setting, showcasing both lingerie and clothing styles.

“Sexiness has nothing to do with what someone else sees. It’s about how I feel,” Ratajkowski told WWD via email.

Best known as a model, Ratajkowski said she never puts herself in a box. “I’m a mother, I’m a writer, I’m someone who loves fashion. I play a dozen different roles every day. I love that Lounge recognizes how multifaceted women can be,” she said. Those roles helped shape the brand’s message of multidimensional womanhood in the campaign.

Lounge emphasizes that its approach to fashion is about reflecting these layers of identity, presenting clothing that balances sensuality with function and versatility.

“What really drew me to Lounge was their authenticity. I think it’s amazing how the brand has grown so much and I love how personal the company still feels,” Ratajkowski said.

The multifaceted star also partnered with the brand to create its own “Emily Edit” featuring seasonal picks from Lounge’s fall 2025 collection. The edit features a suede blazer and matching shorts, a cherry lacquer argyle cardigan, and a chocolate sheer shirt paired with a coordinating skirt.

“The Beige Suedette Blazer is one of those pieces I keep reaching for. I’d throw it on with the high-waisted wide-leg jeans and sneakers to run errands in New York, and then swap in heels or a pair of boots for evening,” she said.

The color palette of Lounge’s fall 2025 collection leans into autumn with shades of tan, cherry, chocolate and black, showcased across a range of textures that include brushed alpaca, sculpted denim, and sheer fabrics. The collection is now available at us.lounge.com.