
The point of finding a signature scent goes far beyond the compliments one might earn. It’s largely internal—about relishing in an olfactory “that’s so me” moment after the first spritz. It’s the dopamine hit of taking a personality quiz, with a result that everyone can experience—because your scent is your vibe in a bottle (with a vessel to match).
Vogue Editors’ Favorite Fragrances:
Vogue editors are certainly an opinionated bunch when curating our ever-evolving fragrance wardrobe—each scent carefully selected to reflect an aura, a mood, a moment in time. There are best-selling classics, perfume snob-approved gems, and new arrivals that have not yet become mainstream. The delectable scent-obsessed, the gourmand haters, those fiercely loyal to their skin scent—and then there’s me, who layers scents to satiate a raging (yet harmless) individuality complex (I’m a Leo!). Read on to discover 23 Vogue editors reveal the perfumes and colognes they can’t stop wearing to inspire your next signature.
Chloe Malle, head of editorial content
Any Frédéric Malle scent is a favorite for me but the unisex Cologne Indelible is the scent I’ve been wearing every day for the last few years. I’m also charmed by this Liis Virginia Woolf–inspired fragrance, just bookish and brooding enough for fall.
Kiana Murden, senior beauty commerce writer
A few years into my fragrance journey, it’s been really special to see how my preferences evolve. While I used to gravitate towards slightly spicy ouds, I now seem to be grounded by things that skew more floral and sweet. Parfums de Marly’s Delina was my gateway—a delectably sensual cocktail of rhubarb, lychee, and Damascena rose. This layers exceptionally well with Tory Burch’s Sublime EDP, a duo that garners numerous compliments on each and every wear. U Beauty’s Proem surprised me, though with a floral, fruity, and earthy notes—similarly with rhubarb and rose—I should’ve anticipated loving it.
On days I want something more bright and citrus forward, Dries Van Noten’s Mystic Moss is my absolute favorite. The label has some of the most underrated fragrances—perfect for someone who wants something bit more niche. Honorable mention to my beloved Loewe 001 Man eau de toilette which doesn’t seem to be in stock! It’s warm and soft with just a hint of lavender which lends it a clean, skin-like quality. If it’s been discontinued, I will have to cherish my current bottle forever.
Concetta Ciarlo, beauty shopping writer
I adore a lot of scents, but very few actually feel like me. I usually go for something musky and spice-forward, layered with a sophisticated sweetness—nothing that smells like a teenage locker room drenched in Victoria’s Secret body sprays. Simone Rocha once said she sees her brand as “hardcore femininity,” and that’s exactly how I think of my favorite perfumes. My crown jewel is Frédéric Malle Musc Ravageur—if Tom Ford’s ’90s era at Gucci were a scent, this would be it: sexy, amber-y, and a complete knockout on its own or layered with something else. For a moody, elevated vanilla, I reach for Tom Ford Tobacco Vanille, sweet from tobacco leaf but balanced with ginger, spice, and tonka bean.
Another favorite is Henry Rose’s Dave, whose pink pepper and neroli make it a grown-up gourmand and a total crowd-pleaser—when I spritzed this in the beauty closet, everyone turned to ask “what smells so good?” Lastly is Dries Van Noten’s Crazy Basil, which is aromatic, herbaceous, woody, and a completely new territory for me. I like to think it smells like “whimsi-goth” in a bottle. As an honorable mention, I always have a roller ball of Nemat’s Egyptian Musk fragrance oil in my bag; and Nemat, if you can here me, I’m begging you to make a perfume version of it.
Elly Leavitt, lifestyle shopping editor
I’ve dabbled in other scents over the years (including an ill-advised vanilla phase) but Burberry’s Weekend is the one I always return to. An aunt gifted me a travel-size bottle when I was ten, and I remember thinking then that it was the height of glamour—delicate and fresh, it’s stood the test of time well.
Alexandra Ditch, associate commerce producer
In the process of selecting my wedding perfume, I have researched and tested countless scents along the way. I’m looking for something warm, musky, and rich, yet still fresh and floral. Each of these fragrances strikes that perfect balance—and they all happen to feature the vanilla notes I can never resist. Wish me luck deciding!
Hannah Jackson, fashion writer
I’ve always had a difficult time articulating what I want in a fragrance—aside from the fact that you will never catch me dead in a gourmand. (I will never forget the horrors of a vanilla body spray-filled middle school locker room.) But I think I’ve finally unlocked my perfume trifecta: It needs to have musk, florals, and amber. Like everyone else on earth, I love Glossier You for the way that it mingles with my skin without feeling overpowering. Earlier this year I used my Glossier You roller ball until the day it ran dry—and what a sad day it was. For that same reason, I’m obsessed with Byredo’s Mojave Ghost, which I first discovered thanks to my friend Erin, who always let me steal a spritz when we went out dancing.
Margaux Anbouba, senior beauty editor
I had faithfully worn the Costa Brazil body oil as a base layer or substitute for a fragrance for years, so when the fragrance version was released it became an instant favorite. The aroma is the most recognizable, if-you-know-you-know scent I know of (and not many people know!) that smells incredible on everybody—the natural notes of citrus, spices, and waxy leaves interact with each body’s natural chemistry to smell completely sexy.
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