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Xero Shoes
Headquarters: Broomfield, CO
E-commerce: xeroshoes.com
Social Media: Instagram

What: A footwear brand with minimalist silhouettes that offers the benefits of a “barefoot” design.

Price Range: $45-$170

Founders: Steven Sashen and Lena Phoenix

Origin Story: In 2009, Steven Sashen and Lena Phoenix launched Xero Shoes with a simple DIY sandal kit. The response, which started with word-of-mouth in their hometown of Boulder, was major. Within three months, the company became the couple’s full-time job, operating out of a spare room in their house. Since then, Xero Shoes was featured on “Shark Tank” in 2013, where investors turned them down. Rather than being defeated, the duo raised $1 million in crowdfunding in 2017, scaled globally and expanded into major retailers.

Hero Products: Genesis Sandal ($45), Prio Running and Fitness Shoe ($100), Wynn Sneaker ($120), Dillon Classic Casual Sneaker ($110)

Stockists: Amazon, REI, Nordstrom

PR Representation: In-house

How to get in touch: support@xeroshoes.com

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