Walmart is continuing to invest in high-demand footwear via its latest collaboration with Stadium Goods.

Manish Joneja, executive vice president of Walmart U.S. Marketplace and Walmart Fulfillment Services, announced the new partnership in a blog post on the company’s website on Tuesday, writing that the retailer is once again expanding its assortment of sought-after brands through this new venture.

The executive noted that exclusive Stadium Goods styles, like Air Jordans and Air Force 1s, are now available through Walmart Marketplace on Walmart.com.

“Our customers trust Walmart to deliver not only everyday essentials, but also the latest and most in-demand products – including premium-brand sneakers,” Joneja said. “With Stadium Goods joining our platform, we’re making it easier than ever for shoppers to find verified, sought-after kicks at competitive prices, all while enjoying the ease and reliability of shopping with Walmart.”

This launch follows a similar move by Walmart one year ago when it inked a deal to sell select shoes from StockX on its website. Walmart stated in September 2024 that the initial assortment from StockX featured hundreds of sneakers, and the marketplace “plans to bring thousands of SKUs” to the retailer “in the coming year across sneakers, fashion and even collectibles.”

In August, Walmart saw solid gains on both its top and bottom lines, demonstrating the giant retailer’s ability to manage through the scourge of tariffs and navigate the uncertain economy.

In the second quarter ended July 31, operating income, impacted by legal and restructuring costs, decreased 8.2 percent to $7.3 billion from $7.9 billion in the year-ago period. But on an adjusted basis, operating income was up 0.4 percent to $8 billion, from $7.9 billion in the year-ago quarter. Net income rose 56 percent to $7 billion from $4.5 billion in the year-ago quarter.

Revenues rose 4.8 percent to $177.4 billion from $169.3 billion in the year-ago period. Global e-commerce sales grew 25 percent, led by store-fulfilled pickups and deliveries, and momentum in the marketplace business.

As for Stadium Goods, the sneaker consignment company closed its New York City store at 47 Howard St. in January after nearly 10 years.

“The lease term was coming up and we decided not to renew,” Michael Daniel, senior vice president and general manager of Stadium Goods, told FN in January. “Our business is primarily through digital channels, so that’s where Stadium Goods is focusing investment to drive growth. But in the meantime, we’re planning to transform our market center at 412 Broadway so that we can both intake new products from sellers and offer an elevated retail experience in the same space.”