For Cindy Crawford and Kaia Gerber, style is in their DNA.

When the mother-daughter duo aren’t booked and busy dominating the modeling world, you can often find them wearing complementary off-duty looks. While their red carpet style is just as striking, their day-to-day looks are so good that the pair just landed a new fashion campaign—alongside Rande and Presley Gerber, making it a true family affair.

Photographed by frequent Vogue collaborator Cass Bird, the family was lensed for Vuori, sporting the brand’s hoodies, sweatpants, bikini tops, bodysuits, and more. (The Gerbers are investors in the brand.)

On the heels of the campaign, Vogue caught up with the duo to discuss working together, embracing mother-daughter style, and how they plan on celebrating the upcoming Mother’s Day holiday together. (Hint: a annual tradition will be involved.) Below, read on for their full chat with Vogue.

Vogue: Kaia, when was the first moment you realized your mom was a supermodel? And when did you realize that modeling was something you wanted to do, too?

Gerber: I didn’t understand why she was always having her photo taken. I thought it was normal! In terms of it being something that I wanted to do, I guess I was just used to that environment. I saw how hard my mom worked, and the life that she made for herself through this career, and that really inspired me.

Crawford: When she was little, she and her friends would always want to play dress up, and do photo shoots. They would raid my closet, and I would do their hair and makeup. Kaia always loved it. The first time she got hired on her own was with Donatella Versace, who asked her to do Versace Kids.

Gerber and Crawford’s Vuori campaign

Photo: Cass Bird