Aureum and Parke Join Forces for ‘Timeless’ Capsule Collection


From close friends to business partners: Chelsea Parke (founder of Parke) and Cass DiMicco (founder of Aureum Collective) are teaming up for an exclusive project.

On Wednesday, the duo — who have been friends for over a year — released an exclusive 10-piece capsule collection filled with “timeless essentials that everyone needs in their closet.”

Leaning on 27-year-old Parke’s denim expertise, the two created an elevated denim jacket that mimics a shacket, making it “the perfect piece” for Gen Zers (her primary audience) entering the workforce, according to DiMicco. The collection also features classic light-wash jeans.

“For the denim, we wanted something that felt cool and Gen Z, but also had what I would personally wear as a little bit of an older person. So we came up with this loose, very cool, more wide-leg jean,” DiMicco told WWD. “And the denim jacket is more of a shacket so it’s a little more polished than just a normal casual denim jacket. That was kind of how we fused the two brands together.”

Meanwhile, 32-year-old DiMicco’s experience with leather was utilized to create two belts. Handcrafted in Italy, the belts are available in a dark brown or black with gold plated hardware meant to be an extension of Aureum Collective’s jewelry.

“Since we started as a jewelry company, we wanted the buckles and gold hardware to feel like an [adjunct] of our [core] pieces,” DiMicco said. “We sampled with a few manufacturers in Italy, and the factory we chose — the one we still use — really took a chance on us to help us create these pieces.”

The collection, which took about 10 months from ideation to execution, will also feature shirts, sweats and accessories like hats and earrings. It’s available for purchase on both websites with prices ranging from $45 to $200.

“The most important thing about this collab is that it’s timeless, elevated classics you’ll have forever — pieces that won’t be out of style next year,” Parke told WWD. “That’s the approach [we both] take with everything we put out. It’s so important to me that I want to wear these pieces forever, and I want our customers to feel like they’re not just investing in clothes, but in the future of their wardrobe.”

Parke x Aureum Collective

Parke x Aureum Collective

Amelia Patsalos-Fox

While some might be hesitant to go into business with a friend, Parke and DiMicco both said working together was “unbelievably easy,” especially since they had already tested the waters with a previous collaboration.

That initial partnership came to life last September when Parke hosted its second New York City pop-up in SoHo, drawing more than 2,000 shoppers who lined up around the block. The 1,600-square-foot space showcased pieces from the brand’s fall 2024 collection and past drops — including denim jackets, jeans, sweaters, T-shirts, hats and tote bags.

It was at this pop-up that their business venture officially began, with Parke featuring an exclusive selection of Aureum Collective jewelry for her customers to shop.

“Starting [our partnership] at the pop-up and seeing how it went was really important to the whole collaboration,” Parke said. “But we had the idea for a collab way before that. Cass and I met because we both lived in Miami and were trying to build our brands. We’re both super ambitious, and I think it really resonated with us how hard-working we both are.”



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