Organic sales at Hugo Boss fell 2 percent over the first quarter of this year to 999 million euros.

“Our performance in the first quarter of 2025 was affected by the rising macroeconomic uncertainty which impacted global consumer sentiment and our industry,” Hugo Boss chief executive officer Daniel Grieder said in a statement. “Against this backdrop we continued to place strong emphasis on what we have in our control.”

In the company’s home market of Europe, the Middle East and Africa, sales slipped 1 percent in currency adjusted terms. The company said that revenues in Germany were steady, but sales in France and the U.K. had fallen slightly.

Sales also fell by 1 percent in the Americas, reflecting softening demand in the U.S. market. Sales in Latin America rose in the double digits, the company added.  

In Asia-Pacific, sales fell 8 percent and Hugo Boss noted particularly “subdued consumer demand” in China. The rest of the region looked much better, the company said in its statement, noting double-digit growth in Japan.

The German company’s more casual Hugo line, which includes a new denim offering, fell 2 percent to 163 million euros between January and March. Sales of the larger and more formal Boss menswear line also slipped 2 percent to total 766 million euros, while Boss womenswear sales decreased 1 percent.

Despite having embarked on a campaign of cost management and improved efficiency last year, Hugo Boss reported EBIT, or earnings before interest and taxes, dropped 12 percent to 61 million euros over the first quarter.

The numbers were slightly better than market analysts expected. The consensus forecast had been for sales of around 991 million euros and an EBIT of 50 million euros.

The company confirmed its cautious guidance for 2025, which was already slightly below market consensus. The company expects group sales in 2025 to end up somewhere between a fall of 2 percent and an increase of 2 percent, with sales in between 4.2 billion and 4.4 billion euros.