Mackage’s Taps Tennis Champion Donna Vekić for ‘Protect Your Craft’ Campaign


Mackage, the luxury outerwear firm, has tapped world-renowned tennis player Donna Vekić for the second edition of its Protect Your Craft series.

Following the success of its inaugural Protect Your Craft campaign featuring footballer Josko Gvardiol, the next chapter shifts to the world of tennis, where the Croatian tennis star was photographed in Miami by photographer Sam Hayes.

“To succeed, you have to protect what matters most — your passion, your mindset and your ability to push forward no matter the conditions. That’s something I relate to deeply, and it’s what Mackage stands for,” said the 28-year-old Vekić.

The campaign highlights Mackage’s commitment to innovation, drawing parallels between the precision of sport and the artistry of outerwear craftsmanship. With aesthetics that protect, Mackage said its spring 2025 collection is engineered to perform in any setting, whether shielding against the elements to adapting to the rhythm of everyday movement.

Donna Vekic in Mackage's  Protect Your Craft series

Donna Vekić in Mackage’s Protect Your Craft series.

Courtesy of Mackage

Launching Thursday, the campaign features Vekić in Mackage’s latest spring collection, where the brand’s signature technical innovation meets lightweight, all-season adaptability. Designed with seasonless dressing in mind, the collection introduces convertible 3-in-1 pieces that offer flexibility and comfort, adapting to evolving weather patterns with ease. The campaign will run globally, in stores, e-commerce and at wholesale.

Performance rainwear remains at the forefront, with lightweight ripstop styles featuring a waterproof membrane, full seam sealing, and waterproof zippers, while other designs integrate mesh liners for breathability and a specialized membrane for water repellency.

Donna Vekic in Mackage's Protect Your Craft series.

Donna Vekić in Mackage’s second edition of its Protect Your Craft series.

Courtesy of Mackage

Tanya Golesic, chief executive officer of Mackage, said: “Protecting your craft is about discipline, perseverance, and a deep commitment to excellence — values that define Mackage and that Donna embodies in every match she plays. She is the perfect representation of this campaign, and we’re proud to have her as the face of this next chapter.”



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