These are the stories making headlines in fashion on Friday.

Vivian Jenna Wilson fronts new Tomboyx campaign

Size and gender-inclusive apparel brand Tomboyx dropped its latest campaign, starring Elon Musk’s daughter and trans advocate Vivian Jenna Wilson. Lensed by Katia Temkin, the photoshoot features Wilson modeling an underwear line. Tomboyx’s launch of its first-ever tucking and packing swimwear line coincides with the campaign. The new drop is available to shop here. {Fashionista inbox}

Steve Madden sues Adidas

On Wednesday, Steve Madden sued Adidas, claiming the company is monopolizing “common design features in the fashion industry,” specifically, the use of three stripes. “The use of band designs on footwear is ubiquitous in the fashion industry,” Steve Madden complained in the lawsuit. “Simply put, Adidas does not own all stripes and should not be allowed to claim that it has a monopoly on all footwear that includes stripes, bars, bands or any shape having four sides — parallel, straight or not.” This lawsuit comes shortly after Adidas allegedly demanded that Steve Madden stop producing two new shoes — the Viento and Janos styles — because the design is too similar to Adidas’ trademark. Steve Madden seeks a no-infringement ruling. {Footwear News}

Trump’s tariffs tank European luxury industry shares

European luxury shares immediately fell following President Donald Trump’s threat to impose 50% tariffs on EU goods effective June 1. This tariff hike leaves many European luxury labels in a conundrum: They can’t abandon the U.S. market because it’s a key area for revenue growth. But they also aren’t capable of moving production to the U.S. to avoid tariff prices. Analysts expect many luxury brands to follow the lead of smaller brands and mitigate the situation through price increases. {Reuters}

How the U.S. Small Business Administration is helping fund manufacturers

The U.S. Small Business Administration (SBA) is expanding funding options for small- and mid-sized manufacturers through easier loan approval, free business courses, hands-on training and consulting. The agency also established a new grant that will award up to $1.1 million to three small business owners. “With this new grant, the agency will accelerate the return of American supply chains, production power and economic independence,” SBA Administrator Kelly Loeffler said in a statement. {Retail Dive}

L’Oréal invests in biotechnology startup Veminsyn

L’Oréal’s China fund, Shanghai Meicifang Investment Co., Ltd, has invested in biotechnology startup Veminsyn. It led the minority investment round of $13.8 million, and was supported by the beauty giant’s corporate venture capital fund, Bold. “Veminsyn impressed us with their unique biotech capabilities, which we believe will be instrumental in developing new sustainable ingredients,” Vincent Boinay, president of L’Oréal North Asia Zone and chief executive officer of L’Oréal China, told WWD. {WWD/paywalled}

Cécred launches its first Pro Program

Cécred launched its first Pro Program, a professional initiative to support salon stylists through education, product support and networking. The BeyGood Foundation also announced its second Cécred x BeyGood Fund. The $500,00 in grants and scholarships financially assist hairstylists and cosmetology students to provide better business development opportunities, resources and mentorship. Register for the Pro Program here and apply for the Cécred x BeyGood Fund here. {Fashionista inbox}

Consumers are name-dropping tariffs in product reviews

Brands and retailers have noticed an increasing number of product reviews with complaints about tariff-driven price hikes. It’s become an additional obstacle for brands trying to maintain consumer loyalty during the tariff chaos. However, some consumers have left positive tariff-related reviews that praise brands for their domestically-manufactured products. {Modern Retail/paywalled}

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