Bao Bao Issey Miyake to Open First U.S. Store in New York’s SoHo


Issey Miyake is bringing its popular Bao Bao concept to the States.

The brand, which creates bags out of different materials in a variety of triangle shapes, was launched in the fall 2010 season as an independent business. The company operates 48 stand-alone Bao Bao Issey Miyake stores in Asia that are directly operated — 20 in Japan and 28 in other countries including South Korea, Thailand and China. This marks its first in the U.S.

The 513-square-foot store is located at 126 Prince Street on the corner of Wooster in SoHo and boasts 44 feet of frontage. It will open to the public on June 12.

The interior of the store, which was designed by Japanese design office Moment, is inspired by “irori,” a space in Japanese culture where family and friends gather around a central fire to share peaceful moments and memories. To mimic this feeling, a warm light will be installed in the ceiling in the center of the store which will also function as a spot where customers can gather and check out the assortment that will also be displayed on the outside walls of the space. There are also plaster-finished walls and an aluminum table with custom hammered metal detailing.

Inside the Bao Bao Issey Miyake store.

Inside the Bao Bao Issey Miyake store.

Courtesy of Issey Miyake

In commemoration of the opening, the store will offer a series of red items called Lucent Love that will be available exclusively at the SoHo store. The collection includes a tote bag, crossbody bag, pouch and other items.

A special campaign featuring the Lucent Love bag will also drop for the opening. It will feature a bag folded to look like a red heart.

The Lucent Love bags from Bao Bao Issey Miyake.

The Lucent Love bags.

Courtesy of Issey Miyake

Bao Bao Issey Miyake creates bags that transform from two-dimensional designs when laid flat into geometric three-dimensional forms when filled with items.

According to a company spokesperson, the Bao Bao brand is “expanding globally, and the U.S. market — New York and SoHo in particular, being a creative center for art, culture and fashion — felt like the right place to start outside of Asia.”

In addition to its own stores, the collection is also available at Bergdorf Goodman, Saks Fifth Avenue, Ssense and other retailers in North America.



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