Roberto Conn brought a taste of Venice to New York Thursday night, hosting an event at Cipriani Wall Street to reveal Dakota Johnson as global brand ambassador. Coin is known for his lavish events in the floating city, including a fantastical masquerade ball last October at the Palazzo Pisani Moretta.

He brought a taste of that romantic magic Stateside Thursday night as guests were greeted with gold leaf masks upon entry. A group of violinists in 18th-century costume — brought over from Italy just for the festivities — set the mood with a serenade.

“Dakota, you are really special to us, we are very proud,” Coin said, bringing the actress up to the stage to cheers from the crowd.

“I’m so honored to be a part of this campaign. To know you, your family, it’s just beautiful,” she said, wearing a one-of-a-kind white golf diamond blue sapphire necklace from Coin’s high jewelry collection. “And I get to wear things like this.”

Coin was born in Venice and the city is his forever muse. “It is a city which is a museum,” he said with a smile. “If you want to fall in love, go back to Venice.” He added that the brand came to New York to celebrate because “America has been very kind to us, it’s our best market.”

Guests included editors, stylists, influencers, executives and friends of the brand, all gathered to celebrate a new chapter for Roberto Coin while enjoying the immersive experience with a mix of Italian cuisine. Throughout the evening guests enjoyed a first look at the brand’s new imagery featuring Johnson.

Starting in June and running through May 2027, Johnson will appear in a global campaign photographed by Craig McDean wearing pieces from the brand’s key collections: Love in Verona, Venetian Princess, Navarra, Obelisco, Tiaré and Cobra. Rounding out the new role, the actress will make global appearances and participate in creative initiatives, helping to share the Roberto Coin story.