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The Root Project
Headquarters: New York, NY and Los Angeles, CA
E-commerce: therootproject.com
Social Media: Instagram / TikTok

What: A scalp-centric hair-care brand offering a three-product lineup of a hair cleanser, moisturizer and mask.

Price Range: $35 – $50

Founders: Lucrecia Jovel and Patrick Harriman

Origin Story: Founders Lucrecia Jovel and Patrick Harriman bonded over the shared feeling that their hair was a constant “work in project”, and this quest for great hair, along with an obsession with simple beauty, inspired The Root Project. The brand’s philosophy is that “root care is hair care.” To The Root Project, root care should be built-in table stakes as well as “simple, sensorial and indulgent.”

Stockist: Knockout Beauty

Hero Products: The Rootine Trio ($102)

PR Representation: Foundation

How to get in contact: contact@therootproject.com

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