Depop’s Summer of Secondhand Takes Over New York City


For the month of June, Depop is taking over New York with a series of citywide activations for its new campaign “New York is on Depop,” in celebration of secondhand fashion, sustainability and community.

With the goal of putting its marketplace’s community-first ethos at the forefront of its shop drops, Depop will host limited-edition collaborator collections and in-person events. Through these activations, Depop will turn New York into a real-life fashion hub to showcase the city’s standout style. The rollout will feature the real New Yorkers who represent Depop’s diverse and fashion-forward community on cross-city billboards, subway stations and bus stops.

On Saturday, Depop and the Brooklyn Museum will kick off Depop’s monthlong takeover as the sole sponsor for the Brooklyn Museum’s First Saturday night program for Pride and feature three sellers — A+D Vintage & Consignment @andvintageee; Juliana NYC @shopjuliananyc, and Zemi Star @zemistar. The trio will showcase a curation of womenswear, menswear, kidswear, accessories and more.

The same day, Depop and Brooklyn Stroll Club will team up to celebrate with a pre-Father’s Day event at Rivian Williamsburg. The celebration will feature a clothes swap that puts sustainable family style at the center.

The following weekend, Depop will host its first block party open to the public, merging fashion, music, food and community. The party will feature New York-based Depop sellers, local DJs, food trucks and other interactive moments. The location of the event will be announced soon.

Additionally, in a six-month partnership with Cosmopolitan, Depop will team up with the magazine for Cosmopolitan Closet — launching nationwide on June 17. The Cosmopolitan Closet features in-app shop drops curated by editors, who will be offering a mix of items from their own closet, select pieces from Depop sellers and exclusive Cosmopolitan merchandise. Cosmopolitan editor in chief Willa Bennett will also host an in-person shopping event for the partnership in SoHo, where guests will shop vintage and secondhand finds and also engage in other experiences.

“Across June, we’re making circular fashion more visible, accessible and engaging for New Yorkers through a mix of media, real-life experiences and digital shopping,” said Peter Semple, interim chief executive officer of Depop. “From our partnership with the Brooklyn Museum to our first-ever Depop Block Party to a pop-up shop with Cosmopolitan, we’ll be showing up where culture, communities, creativity and commerce intersect. Through these moments, and with the great secondhand fashion on Depop, we’re excited to celebrate and contribute to the many kinds of style and self-expression that have their home in New York.”



#Depops #Summer #Secondhand #Takes #York #City

Related Posts

WWD’s Culture Club Brings Together Creatives Across Fashion, Beauty, Retail, Footwear and Culture 

Nothing can stop a London crowd from getting their cheers on — not even the four-seasons-in-a-day British weather. At the inaugural WWD London Culture Club, the city’s top creatives across…

Must Read: Jane Birkin's Original Birkin Bag Goes to Auction, Rent the Runway Projects Double-Digit Subscriber Growth

Jane Birkin’s original Birkin bag on view at the Victoria and Albert Museum in 2020. Photo: Tristan Fewings/Getty Images These are the stories making headlines in fashion on Friday. Jane…

Leave a Reply

Your email address will not be published. Required fields are marked *