
God’s True Cashmere, the luxury brand founded by Brad Pitt and Sat Hari, debuts a linen line: God’s True Linen.
The first drop is called The Elysian Collection, launching this month.
“This collection is vibrant, exciting and introduces a fresh dimension to what we are doing,” said Pitt in a statement. “Linen seems like the obvious progression of the brand, adding natural fibers with properties and textures we enjoy.”
Unisex, and made from biodegradable linen, the line features a color palette of earth tones, cream, white, yellow, blue and green. Select designs are accented with a bold racer stripe.
God’s True Linen
Hagop Kalaidjian
“I am inspired by this new adventure for the brand,” said Hari in a statement. “We have focused on expressing our version of what a luxury linen garment could be. There is a natural progression from our cashmere line including familiar bodies, gemstones and a focus on the holistic qualities, which I believe will resonate with our customer.”
The founders embrace linen for its breathability, and hypoallergenic and antibacterial properties, said the brand.
God’s True Linen
Hagop Kalaidjian
Launched in 2019 by Pitt and Hari, an energy healer, God’s True Cashmere has garnered a following for its 100 percent cashmere shirts with buttons made from healing stones that are placed to align with the chakras.
Retail partners for the brand include Neiman Marcus, Mytheresa, Farfetch, Mr Porter and Bergdorf Goodman. Last year, God’s True Cashmere expanded to France with a pop-up at Le Bon Marché.
Embracing collaborations, God’s True Cashmere has launched exclusive releases with Nick Fouquet, Thomas Houseago and Yohji Yamamoto’s Wildside.
God’s True Linen
Hagop Kalaidjian
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