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Wa:it
Headquarters: Turin, Piedmont region, Italy
E-commerce: waitbotanicamente.shop
Social Media: Instagram / TikTok

What: A beauty and wellness brand based in Italy that focuses on natural ingredients in its fragrance and skin-care offerings.

Price Range: $55 – $340

Founder: Raffaella Grisa

Origin Story: Wa:it is a holistic beauty and wellness brand that “blends Italian craftsmanship with Japanese mindfulness.” With a focus on natural ingredients, Wa:it creates beauty and personal-care products that aim to have minimal impact on the planet and “promote ethical practices throughout all supply chains.” Wa:it says it is the “first ‘carbon negative’ European beauty brand.” Based and produced in Italy, Wa:it sources eco-friendly ingredients, uses sustainable packaging, minimizes its carbon footprint and promotes ethical production.

Stockists: Loom Clothing and Home, Scent Split, Sommetbeauty Studio, Sorate, Stele, Wellness+ Studio, Lemon Laine, Merritt Skincare, The Sunday Standard

Hero Products: Hito Perfume ($175), Haru Eau de Parfum ($175), Omni Multi-Purpose Oil ($90)

PR Representation: Pistol PR

How to get in contact: Contact form

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