LONDON — First came the rain, and while that will never go away, Burberry has moved onto another aspect of British summer life, lounging in the countryside, preferably with a Pimm’s gin cocktail in one hand.

The brand is partnering with The Newt, a 2,000-acre working farm and luxury hotel and spa in Somerset, England, to “celebrate the best” of British craftsmanship, style and outdoors.

The collaboration launched with a dinner at the RHS Chelsea Flower Show in May and shifts into full gear this month with bespoke guest experiences and products.

Burberry has come up with a custom check pattern using the signature green of the hotel’s estate. The signature check pattern has been mown into The Newt’s croquet lawn, and spills onto the sun loungers and seating areas.

Burberry has also branded the buggies that make tours of the 2,000-acre gardens, and invited guests to explore the estate from a check-covered hot-air balloon.

The ballooning is on-brand. The house outfitted aviators and hot-air balloonists in the early 20th century, with Air Commodore Edward Maitland flying 1,117 miles in a balloon, wearing Burberry gabardine.

The brand isn’t stopping there. The badminton court has been kitted out with custom Burberry racquets and a Burberry net. Guests will also receive a Burberry beach towel to use in the hotel’s indoor-outdoor pool, or for swimming in the estate’s lake.

Pieces from Burberry’s summer 2025 collection are available to purchase at the boutique on the grounds. There is swimwear, outerwear, hats, scarves and umbrellas for the showers that — inevitably — arrive, sometimes even when the sun is shining.

For its summer campaign, Burberry leaned into the rain, casting Kate Winslet in a scene reminiscent of British rom-coms “Notting Hill” and “Love Actually.”

She’s speaking on the phone to her partner, and contemplating a house swap holiday. But she’s loath to leave London. “I’d miss the rain,” says Winslet, popping open her Burberry check umbrella to shelter from an unexpected downpour.

Winslet also does the voiceover in another short, proclaiming that “Life isn’t just about sunny days,” and “True love only happens in the rain.”

Burberry’s collaboration will run until Aug. 18 at The Newt, which also offers garden-to-table menus in its restaurants, botanical treatments in the spa, and the chance to wander through ancient woodlands, apple orchards and the cider cellar.

The Newt is located near Bruton, a fashionable part of the southwest English countryside and a short ride from the hippie haven of Glastonbury. Hauser & Wirth has a gallery in Bruton, and a host of restaurants have opened in the area.

Margot Henderson, the chef behind Rochelle Canteen in east London, has moved there, too, opening a restaurant at The Three Horseshoes in Batcombe, a 10-minute drive from Bruton.