TERESA’S TURN: Marina Rinaldi has teamed with Teresa Maccapani Missoni for its new see now, buy now capsule collection dropping Wednesday.

One of the daughters of Angela Missoni and granddaughter of the brand’s founders Ottavio and Rosita, Maccapani Missoni “grew up in an artistic environment and followed in their footsteps,” she said.

Hence such a tie-up came naturally for Maccapani Missoni, who imbued the same sense of nonchalance and spontaneity in both the clothes and the campaign developed for the project.

The collection hinges on lightness and nods to Art Nouveau and Art Deco, as it draws inspiration from Maccapani Missoni’s passion for the antique markets she used to visit with the Missoni matriarchs when she was a child.

Winking to the early 20th century in its embellishments, the lineup runs the gamut from flowy caftans and tunics with flower- and butterfly-shaped motifs to wraparound loose trousers and long skirts in solid colors.

With the same easy-to-approach spirit, Maccapani Missoni included airy shirts and jersey T-shirts printed with floral patterns, as well as accessories spanning from the Priamo pouch hand-embroidered with glass beads to the Carena kitten-heeled mules featuring detachable enameled clips for extra versatility.

She then called a small group of friends to join her in the dedicated campaign. Photographed at Villa Ida Lampugnani in Parabiago, Italy, Maccapani Missoni appears in the images alongside the likes of Tagwalk founder and chief executive officer Alexandra Van Houtte; jewelry designer Betony Vernon; Italian artist Matete Martini, and model Gabriela Giovanardi.

Retailing at between 90 euros and 695 euros, the collection is available at Marina Rinaldi stores and e-commerce, as well as a selection of multibrand retailers.

The brand, which belongs to the Max Mara Group, has promoted body positivity by creating size-inclusive fashion since the ’80s and has a tradition of amplifying this message through collaborations with designers. Previously it has worked with the likes of Mary Katrantzou, Sara Battaglia, Marco de Vincenzo, Tsumori Chisato, Stella Jean, Fausto Puglisi, Roksanda Ilincic, Antonio Berardi and Lebanese designers Zuhair Murad and Dima Ayad, to name a few. 

With some of them, the brand partnered for multiple installments, including Berardi and Battaglia. In particular, it was with the third iteration with Battaglia launched last year that the label embraced the see now, buy now format, as reported.