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These are the stories making headlines in fashion on Wednesday.

Kaia Gerber fronts Sarah Burton’s first Givenchy campaign

Following the debut of Sarah Burton’s first collection as Givenchy’s creative director in March, the British designer has released her first campaign for the brand. The Fall 2025 campaign stars Kaia Gerber and Halina Reijn in Fall 2025 garments, with Reijn serving as the campaign’s photographer and director. “Kaia Gerber and Halina Reijn captured something I love about how creative women collaborate,” Burton said in a statement. “The idea behind my first campaign for Givenchy was to focus on the friendship between a film director and an actress. I wanted it to celebrate the female gaze.” {Fashionista inbox}

L’Oréal and Nvidia partner to bring next-gen AI to beauty

L’Oréal is collaborating with Nvidia, an AI chipmaker and global manufacturer of graphics processing units (GPUs), to expand AI’s use in beauty. L’Oréal will use the Nvidia AI Enterprise platform for AI-related endeavors such as the scaling of 3D digital rendering of L’Oréal products. The companies collaborated on Creaitech, L’Oréal’s generative AI content platform that develops 3D digital renderings of L’Oréal’s products for marketing and advertising campaigns. They also collaborated on Noli (“No one like I”), an AI-powered multi-brand marketplace startup “reinventing how people discover and shop for beauty” by matching users with personalized product recommendations. {L’Oréal}

Vanity Fair taps Mark Guiducci as global editorial director

Vanity Fair announced Mark Guiducci as its first global editorial director, placing him at the helm of the magazine. Effective June 30, Guiducci will oversee the creative and editorial direction of Vanity Fair across all markets where it is published including the U.S., United Kingdom, France, Italy and Spain. He succeeds Radhika Jones, who served as editor in chief from 2017 to 2025. Since 2020, Guiducci has been creative editorial director at Vogue and spearheaded the launch of Vogue World. {WWD/paywalled}

French Senate backs law to curb ultra fast fashion

On Tuesday, France’s Senate approved a revised version of a law regulating fast fashion, which if implemented would ban advertising by Chinese e-commerce platforms like Shein and Temu. Senators in the upper house of parliament voted almost unanimously for a modified version of a bill passed by France’s lower house last year, which aims to reduce the environmental impact of the textile industry. An amended version of the bill distinguishes between “ultra” fast fashion and “classic” fast fashion by imposing less restrictions on European fast-fashion players like Zara and Kiabi. {Reuters}

Can Stitch Fix revive its subscription box model?

Stitch Fix announced 0.7% revenue growth to $325 million in its third quarter ending May 3, which marks a return to growth after three years of decline. Since becoming CEO in 2023, Matt Baer has cut costs, tripled new products and introduced a new slate of customer features including more ways to purchase the company’s personalized clothing boxes. By offering better recommendations, more product options and more purchase flexibility, Stitch Fix is hoping to not only recover customers it lost in recent years, but also outcompete traditional retailers. {Business of Fashion/paywalled}

Homepage photo: Halina Reijn/Courtesy of Givenchy

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