FLORENCE — Pitti Uomo’s central courtyard, Cortile della Ghiaia, where the peacocks usually pose for street-style photographers, is bound to provide an unexpectedly new photo op at this season’s trade show, courtesy of Kiton.

The Neapolitan sartorial brand has orchestrated a range of activations for summer, making a lifestyle push that is all about celebrating the flair and vibe of Italian summers spent at sea.

The first one is being teased at the fairground.

Through its KNT, or Kiton New Texture, a line geared at exploring the intersection of fashion, sports, life in the outdoors and performance, the brand is unveiling its first partnership in the nautical world with Italian shipyard firm Sacs on a bespoke Maxi-Rib vessel.

Entirely customized with Kiton KNT’s furniture and upholstery, the boat, a Strider 13, touted for its combination of speed and comfort, was developed by marquee yacht designer Christian Grande.

Featuring nods to some of the fashion brand’s distinctive elements such as the tailoring selvage, echoed in the trim running along the boat’s tubular frame, and the Red Dot motif, the boat is decked in discreet tones of sandy beige and white.

“In an era when excellence is no longer confined to the product alone, we felt the need to broaden our presence beyond the wardrobe. It’s about crafting spaces and rituals that reflect our idea of beauty,” said Kiton’s chief executive officer Antonio De Matteis, who is also president of Pitti Immagine, the menswear trade fair’s operator.

“This is not a branding exercise, it’s a move consistent with our brand’s ethos. We’re following our client through the natural rhythm of their summer journey, from sea to shore, accompanying them through the spaces they inhabit and in the time they claim for themselves. Our clients value their quality of life and the freedom to choose how to spend each moment,” he said.

Marking its newfound link with boat life, KNT is debuting the Yacht capsule collection of urban-meets-coastal gear, crafted from lightweight and high-tech materials plied into chic sportswear that includes Bermuda shorts, relaxed trousers, zippered sweaters and shirts bearing graphic motifs, as well as windbreakers and anoraks.

Pieces in the collection will come in handy for Kiton clients aboard their private yachts or the KNT x Sacs vessel.

In addition to dropping at select Kiton stores and stockists, the capsule will be available at the new Kiton boutique located at the luxury retail promenade Waterfront, in Porto Cervo, the tony seaside resort on Italy’s island of Sardinia.

The store, which will be open June 28 through early September, was designed according to a “holiday house” concept, blending earthy and subdued shades. It will carry the menswear and womenswear collections.

The trifecta of activations broadens Kiton’s lifestyle horizons, after the brand toyed with activations last year, venturing on a trip to promote its “A Grand Journey” concept, beginning with a KNT tennis capsule collection that touched down in Rome, Paris, London and Capri, among other destinations.

Kiton was founded by the late Ciro Paone in Arzano, Italy, in the outskirts of Naples in 1968 and is helmed by the family’s second generation. It operates 60 flagships globally.