Popsicle Launches Lip Gloss Inspired by Ice Pops, Celebrates 120 Years


Popsicle has dropped mouth-watering new products.

Dubbed Popsicle Pouts, the company’s latest creation is a collection of glossy lip oils inspired by the nostalgia of ice pop-stained lips in the summer. The drop comes as Popsicle, founded in 1905 by Frank Epperson, honors its 120th anniversary. The brand decisively marked the major milestone by taking its first bite out of the beauty world.

Popsicle releases new “Popsicle Pouts” lip products inspired by ice pop-stained lips in the summer.

JENNA GANG

“As the original ice pop brand, we wanted to do something truly fun and unexpected — something that tests imaginations and celebrates one of our collective childhood memories,” said Bentley King, U.S. head of ice cream marketing operations for Unilever, parent company to Popsicle. “Popsicle Pouts takes that magic and turns it into a reality for today’s parents and their kids to enjoy together.”

Available in three flavors — OMG Orange, Cheeky Cherry and Groovy Grape — these limited-edition glosses are being released in isolated drops until supplies last. All three oils together cost $5.64, which is around the same price as a box of the refreshing treats.

“We want Popsicle Pouts to connect parents and their children through joy and creativity. Parents can match ice pop-stained lips with their kids and bring back one of their own fondest childhood memories,” King told WWD.

The flavors include OMG Orange, Cheeky Cherry and Groovy Grape.

JENNA GANG

Popsicle isn’t the first brand to transform its core flavoring into a lasting experience for the lips this hot weather season. In fact, drugstore brand Eos recently joined forces with Blue Moon to launch its latest spherical lip balm with an aroma and taste almost identical to the Valencia orange, a ritual garnish adopted by the beer brand.

“From a Blue Moon perspective, it sort of opens up the aperture on people experiencing something similar to the garnish regardless of where they are, which is pretty cool,” said Courtney Benedict, vice president of marketing for Molson Coors Beverage Company, the owner of Blue Moon.

The food-to-makeup product pipeline doesn’t stop there. On Monday, Tarte Cosmetics dropped a guava girl summer-approved collaboration with Dunkin’, releasing new Maracuja Juicy Lip Tint in two different shades, a Shimmer Glass Plump and a Melt Lip Mask, all of which were created with the coffee conglomerate’s cult-favorite Refreshers in mind.

“We’ve been watching the flavor and beauty space heat up, and with our maracuja juicy lip fam going viral, it felt like the perfect time to bring that world to life in a new, summer-inspired way,” Maureen Kelly, chief executive officer of Tarte, told WWD in an exclusive interview. “This isn’t about hopping on a trend, it’s about partnering with another fan-favorite to deliver something totally joyful, bold and — of course — deliciously unexpected.”



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