A new trend has been born: The Guava Girl. Inspired by the sun-kissed radiance of the juicy tropical fruit, the Guava Girl seems to be the leading beauty archetype for Summer 2025—at least according to social media. But what exactly does this mean? Here’s everything you need to know about the Guava Girl beauty trend—and how to embody it yourself.

The Guava Girl state of mind

The “Guava Girl” hashtag has certainly been gaining traction in recent months. Its rise in popularity can be explained by a common thread running through the entire beauty industry for Summer 2025: guava as a key ingredient and color. Think: glosses, blushes, creams, and other fragrances with the fragrance and hue of the quintessential tropical fruit.

But while guava is the inspiration and the mascot, the Guava Girl trend is not just an aesthetic. It’s also about embodying a sunny state of mind and exuding an inner fire and buena onda, or a “good vibe.” Think: Passionate, festive, joyful, and light.

The Guava Girl trend borrows from the badalada mantra of Brazil, which means something like “to shine.” To be badalada is to express a vibrant, spontaneous, and free-spirited energy, asserting your personality in a way that radiates from within.

The Guava Girl aesthetic

Of course, a certain color can’t help but exude this state of mind: the punchy-pink of the guava fruit. Thus, the rosy-orange shade is the signature of the Guava Girl—and, also, summer 2025. To adopt it, consider these key elements for a Guava Girl summer that’s natural, radiant, and breezy:

• Dewey skin: Highly moisturized, the skin has a shimmering look that calls to mind humid, tropical days and nights.
• Sunset blush: Inspired by the fiery hues of the sky just before twilight, this blush style combines the warmth of orange with the radiance of pink for a sweet glow.
• Guava lips: Summer’s signature hue can be applied to lips with a stain, gloss, or tinted lip balm for juicy, pouty lips.
• Soft mascara: In brown or clear, mascara is applied subtly, for a light but noticeable lengthening effect.
• Fruity body mist: Lighter than a perfume, a mist is perfect for hot summer days and nights. Applied to the hair or body, it leaves an enticing scent every time a Guava Girl passes by.