Summering in the South of France requires plenty of rosé wine, crochet dresses, Breton stripes, and some Françoise Hardy playing softly in the distance. Sofia Richie Grainge has been enjoying the abundance of the French Riviera, hopping from a Monaco-set wedding to the exclusive Hotel du Cap-Eden-Roc with her family—and has now debuted a hair transformation to fit the vibe.

Quelle surprise! Richie Grainge has a bob. A “French bob,” as she wrote underneath its reveal on her Instagram. The carousel post showed said bob-in-progress, by London-based hairstylist George Curran, and a series of more selfies and shots in her sunny holiday setting. Known for her signature long blonde hair, as well as a penchant for a clean girl, slicked back bun, the new hairstyle keeps her middle part and hits at chin length. The bob shape accentuates the dimensions of dark and lighter pieces of blonde to create some dynamic movement—perfect for moving leisurely in the French Riviera winds.

Photo: Instagram (@sofiagrainge)

“Sofia’s hair was at the stage where it needed a bit of a revamp,” Curran tells Vogue, noting Richie Grainge’s hair history of up-dos; looks that have come to define the clean girl aesthetic which she’s been a driving force of. “She was nervous, but super excited,” he adds. It’s a decision, Curran says, that Richie Grainge had been thinking about for a few weeks. “Sofia had chopped a bit off before—she had cut off about five inches already—but she wanted the full refresh.”

She explained her own thinking in a TikTok that documented the bob du jour. “I did one too many Keratin treatments on my hair, and I’ve just been cutting at it and cutting at it, hoping I could get this ‘dead’ away…and it’s just not going away,” she said to camera. “I know what I have to do to make this hair healthy again, and it’s to start over—so we’re cutting a bob.”

The nerves were palpable—doing what we all do before a big chop, she decided for a moment that it looked pretty good as is. Still, she soldiered on with Team Bob. “It’s a great look for 27, we’re starting fresh,” she reassured herself. In bed the night before the haircut, she added: “I’ve decided I want a bob. Like a real [gestures to her chin length]. It’s gotta go—it’s fried.”